Have a stretch.
You’re feeling like a rockstar, the weight is lifted off your shoulders and it’s time to breathe a sigh of relief. But there’s still a lot you can do to inspire further support and ensure you can make the most out of the momentum you've already created.
Stretch Target
Once you hit your target, add a stretch target in your Project Editor. If possible, try and come up with a use for the extra funds that brings more value to all the current supporters, this will incentivise them to ask their friends to pledge.
PR, again
Approach the press again. Your campaign gained enough popularity that it hit its target! Some of your contacts may now consider this ‘newsworthy’. Also make sure you let any other stakeholders or partners know so they can also share the good news!
All-or-Nothing only applies to the first target.
All-or-nothing crowdfunding campaigns statistically raise more funds due to the sense of urgency they create. But once you've reached the minimum goal you set initially, you can set a higher goal to encourage ongoing support until the end of the campaign without the fear of not reaching it and not receiving the funds.
Next: 10. Final Countdown
The final rush is coming! Learn how to make the most of it.
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