Title, Cover & Video

Grab Supporters' Attention


Title
A good campaign title is short, memorable & directly reflects your cover image. In some cases, leaving a little mystery can be a good strategy.

Cover Image
Colourful images are best! Make sure it focuses on the end product and don't include text in your image, leave that for the title field.

Video
Campaigns with a pitch video are 19% more likely to reach their target. Put together a personable clip that's under 2 minutes long. Best case scenario is you'll be pitching into the camera so don't be shy!
First introduce yourself, tell your story, explain the product then end with a strong call to action, "Pledge to this project now and lets make this happen!" Check out our blog post for in-depth video tips. 

Financial Target & Mission Statement

Set The Campaign Foundations


Target
Set your campaign target as low as possible. There’s no limit to how much you can overshoot your target.
Think up a list (or approximate number) of people who will pledge to your project the moment they see it, we call these people your "core supporters". Times this by the most popular pledge amount of $50. If you're answer is 30% of your overall target you're in a good position!

Mission
The first sentence of your campaign should be your mission statement, here's a format to follow:

Hi, my name is {FIRST & LAST NAME} & my mission is to create a {DETAIL} {PROJECT TYPE} for {TARGET AUDIENCE} in {LOCATION}.

e.g. "Hi, my name is John Smith & my mission is to create a recreational fishing business for retirees in Sydney, Australia."

Introduction & Storytelling

Build Trust With Your Supporters

Introduce Yourself
Quickly introduce your team & then set a face to the campaign by representing one main creator as the leader of the project. Get them to pitch and explain the project. People want to know that on the other end of the screen there's a passionate human being that they can trust with their money.

Tell Your Story
Connect with people by introducing yourself and how the idea came about. 93% of our our top supporters pledge because they love supporting people and their stories. Build trust by showing yourself and being genuine. Include the same or a similar explanation in your video.
Videos are also very easy for people to remember, so yet another reason to tie a relatable story into your campaign!

Images, Description & Budget

Communicate Your Idea

Images
Explain your project visually. If you don't have the product that's fine! Do your best to put up any examples, samples or blueprints of what the end product will look like.

Describe the Project
This is obvious, but around about the 3rd paragraph you should be getting into the nitty gritty of what your project is. Try to be thorough & include a lot of details, show people you've thougth of everything.

Budget
An in-depth budget builds confidence in supporters, they want to know you’ve thought of everything and that you’ll use their money responsibly. Always include exact dollar figures and don’t forget to factor in Pozible service fees and merchant transaction fees. The easiest way to communicate this information is through a pie chart.

Rewards

Incentivize support


Rewards
Try to include 5 - 8 rewards with a variety of prices and types. The 3 main types of rewards are;

+ Recognition (acknowledgement of the supporter in public or private)
+ Tangible (products or services)
+ Experiential (providing experiences relevant to the project).

The most chosen reward amounts in order are $50, $25 and $100. Try work these amounts in and make sure the $50 reward has an unlimited amount available & it appeals to a wide demographic. When brainstorming, draw inspiration from other campaign & check out our blog post.

Ready To Start Drafting Your Campaign?

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Up Next: How To Put Together A Killer Promotional Strategy

This Is The Most Important Part Of Your Campaign

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