This is it: make or break.
Keep your finger on the pulse, leave no stone unturned and stick around so you can comment, share, tag, post & update your supporters. The final week, last few days or even the final minutes can be crucial to converting last-minute supporters!
Last Push
Reach back out to all your current supporters and get them to share your content. Make it as easy as you can for them by providing clear instructions and a direct link to any content you want them to share. Make sure everyone involved in the project is working their hardest to get the campaign noticed.
All or Nothing
Re-iterate the ‘All or Nothing’ campaign format. Make sure people understand that they will only be charged for their pledges once the minimum target is met and the campaign will lose all previous pledges if it is not achieved.
Countdown
Make everyone aware of the ticking clock on the campaign page. Take screenshots of the campaign header showing the time left, post daily updates to your main channels and reiterate the rewards you have on offer.
Images & Video
Video is by far the most engaging and shareable content online, so make sure you have plenty of video to post and remind your audience of your campaign. Use short snippets of your Pitch Video, behind-the-scenes of your projects or engage with supporters and advocates to increase your campaign awareness.
Next: 11. Campaign Follow-up
Tips on how to keep supporters happy after your campaign ends.
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