The most important aspect of any crowdfunding campaign is the planning that goes into it before you launch it off into the real world. This means taking the time to think about things like target audience, content & platforms for distribution, PR & media engagement, reward options, stretch targets and a whole lot more. Read more on our blog here.
Generate Leads
Do you already have a following or audience relevant to the project? Before you launch, get as many people ready to pledge as possible so you can hit the ground running - you could almost say your campaign starts NOW.
Timeframe
It may seem counter-intuitive but a longer campaign doesn’t necessarily have a greater chance of success. There’s usually a high activity of pledges in the first and last few days of a campaign. The middle can be pretty inactive and it’s not necessarily that valuable stretching this out to more than a month.
Content Strategy & Social Media
Create and schedule content to share through the Pozible updates function and on social media. Space it out and don’t burn through all your content too early! Choose 2-3 social media platforms that your audience engages with and focus your energy on these. Get as much content ready and find a hashtag you can make your own.
Timed Pledges
Organise well-timed pledges at key points in the campaign. If your grandma is going to drop a large amount into the campaign, it might be best to inject this at a strategic time so that the campaign maintains its momentum.
Partnerships & Events
Partner up and gain access to relevant audiences. Think about relevant organisations that you can engage with and consider what you can offer them in exchange for their endorsement. Plan a virtual online meetup or an in-person event to reinvigorate your campaign. Make sure you get people to pledge at the event from their phones, hand out flyers with your campaign URL or gather email addresses to follow up.
Momentum & PR
Build the perception that your campaign is trending. Get your core supporters in early, thank and tag supporters everyday and space out the updates with good news.
Make some relationships with the press so you can reach out when you need to. Wait until you’ve gained a fair amount of traction before you approach the press - the general public and the press won’t get behind a campaign that’s only 20% funded. Learn all about approaching press in our blog post.
Campaign promotion is critical and the bulk of the work you'll do. You need to be prepared so you can spend your time working 'in' your strategy, not 'on' your strategy. Chat with us for more tips.
Next: 6. Strategies For Launching
The key steps to take for the perfect campaign launch!
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