anon. brings together music and design to reimagine the live classical music experience. 

The Launch Party // 13 Dec @ fortyfivedownstairs

Join us at our LAUNCH PARTY for an exhibition of new ideas around Classical Music. With 3 new special projects and 8 creative collaborators, this will be a short performance and exhibition showcase of anon.'s projects over 2018/19. Think live music performance, a 10x3m walkthrough installation, a virtual reality station, a set design showcase - we want to celebrate the start of this ambitious next chapter with you.

To raise funds for these projects, every $50 contribution to this Pozible page gets you a ticket to the Launch Party ($35) and a small donation to the projects ($15). The more you are able to support us here, the more we are able to bring the vision of these projects to life, and share these experiences with more around Australia and the world. We hope to see you there!

Join us:

Wed 13 Dec, 7pm 

fortyfivedownstairs (45 Flinders Lane) 

Wine, food, good vibes.

2018 and beyond

Now, we want to pioneer new experiences around classical music, providing a platform for cross-disciplinary and cross-industry collaboration - a launchpad to challenge approaches and perspectives. More importantly, we have a launch party lined up to showcase and celebrate 2018!

We are:

For creators - A platform to connect with top talent, use your specialised expertise in new ways through pioneering performance concepts 

For audiences - A way to discover and gain new perspectives through live experiences

For supporters - An opportunity to play a part in providing vital financial support, ensuring the continutiy of our work

In 2018-19, we are expanding the realm of creative collaboration, with recital series and special projects that aim to bring together top talents and push the boundaries of performance, spatial, installation, lighting, sound, immersive technology - to drive how we reimagine the live classical concert experience. And in turn, how we experience different, think different.

Video 1: Official teaser from Trailer Music II 2016, a film and music collaboration

Video 2: Performance at TEDxFoggyBottom in Washington DC in April 2016

Our Story

We are small, with big, big dreams. Since 2013, we have been curious about finding new ways to share our love for classical music, our love for playing together as a piano trio, through engaging shared experiences that bring you in and leave you with a new discovery or slight sparkle in your eye. Music has brought to our lives so much that cannot be expressed in words, and we wanted to be able to share this with people around us. We started to talk to people about their thoughts towards classical music; we started to listen to what they were interested in, or open to. We were learning, every single step of the way. 

We started anon. because we needed to create a performance platform as we pursued studies away from music. The more we worked across industries – with different and diverse talent – we realised that anon. was an opportunity. The chance to bring together talent, passion, energy, interests and skills across music, design, fashion, film, photography, marketing, branding. We wanted to create something new, something different. 

We’ve been hungry for new opportunities, chasing them down on the stages of TEDxFoggyBottom, Melbourne Recital Centre, and St Kilda Film Festival. We’ve worked with set designers, fashion designers, lighting designers, photographers, and filmmakers. All to  leave a lasting impact and share exciting new experiences with our audiences. 

Over four years anon. has built an audience curious about classical music - open-minded, and excited by what the live experience has to offer, even if they don’t know too much about it. Our journey has taken classical music to newer and younger audiences – 80% aged between 20–45 – who love new experiences and amazing music. 

We’re thankful for each and every person who has been a part of supporting, driving and shape who we are and what we do, and we’re excited to share what’s next...

A peek into our experiences..

This is where you come in.

100% of the funds raised from this campaign will go to the development and production of new performance concepts in 2018, and will be allocated in this way:

• Design and development (70%) - We need good people, time and materials to create, test, develop, build bigger performances and productions.
• Promotional material (10%) - Groovy photos, videos, animation work to get the word out there.
• Event production (20%) - Venue hire, event design, event videography, event photography for a great event.

We’ve tallied up the numbers and we need to raise ~$80,000 to anon. to make these projects happen in 2018. But this can be overwhelming so we’re learning to take things one step at a time and celebrate the small wins. 

Goal: $5,000 in 3 weeks

Any amount you give goes towards us making a last impact, and we want to celebrate this with you. If you are in Melbourne, Australia, we are offering: 

1) Launch Party - Be amongst the first in the world to touch, feel, hear, and learn about our one-of-a-kind, original performance concepts. Consider giving $50 and above for one or more invites to the Launch Party!

2) Shared Experiences - Try your hand at a new skill or bring a friend with you to connect with our collaborators and learn together. This could include playing an instrument, learning about creative coding, or just picking the brains of one of our collaborators. Consider giving $600 and above for invites to the Launch Party and an exclusive personal experience! Curious to know more? Email Nicole at [email protected] to chat.

Stretch goal? Every $2,000 we hit above $5,000 will reveal a surprise. We can't wait to see what we can achieve together.

Real Talk

The last 4 years have no doubt been the greatest learnings and challenges. Contrary to popular belief and curated social media feeds, we thought we’d share the reality of wanting to make new things happen so bad.

Real Talk #1: We make our projects happen out of our own pockets.

And we know we have to change this, to scale and sustain what we want to achieve. Our single biggest challenge is building sustainable revenue. Over the last 4 years we have made our projects happen with our own money and supporters from 2 crowdfunding campaigns. Ticket sales only cover ~30% of our overall costs. Trailer Music I in 2015 incurred a cost of $20,327; Trailer Music II $23,332. We expect to have not-for-profit status by Dec 2017. Then we will launch our year-round donation fund, Creatively Curious Circle. 2018 will be the first year we take a strategic approach to fundraising, through corporate partnerships and individual giving.

Real Talk #2: This is hard work.

We’re talking long hours, self-doubt, frustration, unnecessary self-inflicted deadlines, sheer determination and grit. This is not ‘just a hobby’. We work full time jobs - and there is no magic answer to where we find time to spend on anon. - it is there 24/7. It is what we do. We are immensely lucky to have people around us that believe in the vision of anon. Offering their time pro bono to each contribute to our continuous growth. 

Real Talk #3: It's not about changing classical music itelf. It's about looking at it in a different light.

This is a huge debate point for us - what we are sure about is that we are about retaining the core of classical music, and showcasing the sheer breadth of what is classical music.