FELLR

WHAT IS FELLR AND WHY POZIBLE?

FELLR is a refreshing, sessionable and extremely low sugar, brewed alcoholic beverage looking to shake up the Australian beer and ready-to-drink market! It was developed by a couple of guys on Sydney's beaches and is soon to be available around Australia!

Since launching FELLR on social media, we've had an overwhelming amount of people ask when and where they can purchase our product! We have been blown away by all of the support and decided to use this platform to give our friends, and all supporters of FELLR, the chance to get behind us and pre-order our product and merch.

The “Rewards” tabs on the right hand side of this page (or top of your screen if you are on your mobile)  will allow you to choose what package size you would like to purchase and if we hit our target at the end of this campaign, we will send out all orders that day!! There's also a couple of extra stretch rewards in there too if we manage to surpass our targets as a big thank you to you all!

Thanks again for your continued support and we look forward to sharing a FELLR with you soon! 

Andy & Will

WHAT'S A BREWED ALCOHOLIC SELTZER?

What makes FELLR unique is our new, custom developed, brewing method which makes for a clear and refreshing alcohol base that is a little more complex and has a fuller mouth feel than traditional white spirits.

We've then blended this base with sparkling water and a hint of natural fruit flavours for a delicious, light beverage that has next to no sugar and only 25 calories per 100ML!

FELLR contains:

• All-Natural Ingredients 
• Less than 1G Sugar per can – only natural fruit sugars to avoid any nasty sweetener tastes
• 83 Calories – Lower than most No Sugar brands out there!
• Under 2g of Carbs per can
• Gluten Free & Vegan Friendly

MEET THE FELLRS

LIME & SODA FELLR - TARGET RELEASE MAY/JUNE

A new twist on a crowd favourite. Hints of natural lime mixed with our unique brewed base adds complexity and refreshment to a perfectly simple drink.

DRY & LIME FELLR - TARGET RELEASE JUNE

Natural ginger, fresh limes, and a subtle sweetness give you everything you want in a dry & lime, but without the added sugars. The perfect brew for your next summer session.

WATERMELON FELLR - TARGET RELEASE SEPTEMBER (MAY/JUNE IF WE HIT OUR STRETCH TARGET)

Your favourite childhood summer fruit, but all grown up. Splashes of crisp watermelon give you the familiar sweetness from hot summer days, with a tasty alcoholic note.

OUR BRAND AND A LAND OF FIZZ

FELLR WAS BORN FROM THE LAIDBACK COAST OF AUSTRALIA. WHERE THE PEOPLE ARE AS THIRSTY AS THE REGION THEY INHABIT. THEY MEASURE THEIR LIFE FROM THE COMPANY THEY KEEP, CHASING MOMENTS OF PURE STOKE. AND WE FELT THIS FEELING WAS WORTH CANNING. 

WELCOME TO A LAND OF FIZZ

FELLR is an alcoholic Seltzer company, and the inspiration for the brand comes from what we call the Land of Fizz. We’ve taken our visual, tonal and lingual cues from the sunburnt country, the land we live on, Australia. The rugged beauty, endless beaches and pastel skies. It’s rich and laid-back culture, which is a never-ending source of inspiration.

The FIZZ is a sensory feeling that inspires our content, our energy and what makes us get up every day to live this brand. Australia's are an excitable bunch who love chasing those moments of pure stoke. It’s those times when you’re just hanging with your mates, or when you’re just doing what you love. It’s about sharing those moments with your mates you wouldn’t trade for anything else.

We wanted to develop a new alcoholic beverage that captured this feeling that was born from Australia, and made for Australians. 

So Welcome to a Land of Fizz!

OUR STORY:

FELLR was founded in the sandy outcrops of the Australian coast and like many start up stories, ours started over a couple of beers, and a debate over why there was a serious lack of Pre-Mixes that people were proud to serve.

We got talking about how the craft beer revolution had changed people's habits, leading people to be more inquisitive and open to trying new flavours & brands. We saw that the pre-mix alcoholic beverage market had really been calling out for something fresh for a while now too!

So, we started playing around with flavours and a range of base spirits out of our garage, but we couldn't get the mouth feel and flavour we were looking for. Over the last year the Hard Seltzer trend has been kicking off in the USA, and Malt-Based (Beer-Brewed) pre-mixes emerging there, so we started looking into this method and developing a custom method of brewing an alcoholic beverage rather than distilling it.

After a lot of trial and error, we managed to crack this custom brew method to develop an alcohol base which was clear, crisp and with a little more viscosity than most traditional white spirits. And it was just as low calorie as Vodka! Winning!

We then blended this base with all-natural flavours to develop a balanced and refreshing beverage that struck a chord with our crew! We knew they were looking for something more sessionable than beer, and without the sugar and calories, so we managed to get down to under 1G of real fruit sugars while still maintaining a fresh fruit taste. When the calorie count came out at 25 per 100ml we realised we had managed to develop one of the lowest calorie beverages on the market! Lower than most No Sugar brands out there, but still with the full flavour!

So, with the product nailed, and an awesome brand created with the help of a fantastic team of local creatives and designers, we had our final product. We had already quit our day jobs and safe salaries, and were well on our way to realising our dream! And then the global downturn happened. Great timing right...

Whilst the journey hasn't started the way we envisioned it, we’ve never been more excited about chasing our dream and backing our idea. We know there’s a market for this product, and with the current changes to the industry we just need to be more creative and agile than ever and call on the support of our friends and family to help introduce Australia and the world to a Land of Fizz!

At its simplest, we’re just a couple of guys from Bondi having a nudge at creating something truly unique and born from Australia. But most importantly we just wanted to create a brand and a business that we were pumped to live every day!

THE TEAM:

Co-Founder: Will Morgan

Will has international brand and beverage experience spanning 10+ years, working with some of the biggest brands in the world, as well as grinding on some of the smallest brands too. His most rewarding work has come from growing NZ alcohol start up Stolen Rum in Australia before it's acquisition in 2017. He has a passion for building brands and product innovation, with a drive for the new and different, and is a snowboarder, wakeboarding fanatic and music buff.

Co-Founder: Andy Skora

Andy has global experience working with some of the most iconic beverage brands in the world. As a young gun, he started out with the fast-paced team at Red Bull before joining Pernod Ricard and working across its full portfolio of heavy hitters that include the likes of Jameson, Absolut, Chivas, and Mumm Champagne to name a few. He enjoys Surfing, Dive Bars, Music Festivals, and anything else that brings him and his mates together for a good time.

REWARDS:

We thank you for your support! These rewards are a true representation of our retail prices of our products, and will be for our first cans off the production line ever! We wanted to use this platform as a chance for friends, family and any other supporters of our brand to get the first ever taste of FELLR. The proceeds of this activity will allow us to further accelerate out dream business in this challenging time, so we thank you from the bottom of our heart for your support. 

DELIVERY:

Delivery of product will be happening at the completion of the campaign in June. 

STRETCH TARGETS:

We'll be blown away if we manage to surpass our target, so we need some big rewards to say thank you if we do. If we manage to raise beyond this initial amount, we will commit to do a couple of things:

1. LAUNCH WATERMELON: We will set a new target that will allow us to bring forward our third exciting flavour, Watermelon, for launch asap in June. This will get this into the hands of our friends quicker than we planned as we know how popular it's proving on Instagram!
2. GIVE BACK TO HOSPO: We also want to give back to the industry that has provided us so many good times and amazing friends. We'll commit to giving a portion of stretch targets to our on-trade friends and partners in a tough time for the industry. It may not be much in the grand scheme of things, but anything helps to try and keep a rich and thriving bar scene! More to come if we get close our hitting our target!

NZ & INTERNATIONAL SUPPORTERS:

We thank you for your support. Please understand shipping costs are huge for sending product across so we've included an exclusive international deal for those who are still keen to support and saving you large shipping fees. We promise we'll get you some FELLR soon to try!

IMPORTANT NOTES:

• Drink Responsibly
• Under the Liquor Act 2007, it is against the law to, or to obtain on behalf of, a person under the age of 18 years. All deliveries of FELLR drinks must therefore be received and signed for by a person over the age of 18 years. We are unable to post to PO Boxes.
• FELLR DRINKS PTY LTD - Liquor Licence LIQW880015258

Up until this point we have funded this journey ourselves, from the formulation of the liquid, to the design, packaging, and production. Your donations will help us secure further productions, as well as fund our marketing initiatives in this new and challenging environment. What's really exicting too, is if we hit our stretch targets, we will also bring forward the launch of our highly anticipated flavour, WATERMELON! 

So, get in quick and be one of the first in the world to try FELLR, and support local by joining us on our journey!