LOOK UP AT FACEWALL.
Digital life shouldn’t be anti-social.
Imagine if our digital interactions can break the boundaries of our phones to our physical surroundings. Imagine if digital interactions can become a fun game about interacting with our environment and with people around us.
Facewall is an interactive art installation that builds this digital-physical connection. A social event designed to stimulate curiosity, this exhibition will be held at Federation Square, Melbourne.

Location : FEDERATION SQUARE, MELBOURNE
Date: 11-18 September 2014
An Urban Game

An Urban Art
You are interactive art.
Facewall is a wall made up of a grid of lamps with filtered art graphics of your faces. We invite you to take selfies and upload them to a random spot on the wall. You’ll be able to download your selfie art if you can find your face among many faces on the wall within 5 minutes.
We want you to look up, not down at your phone, when you play this game. We want you to inspect the faces on the wall, and also check out the people next to you playing the same game. We want you to interact not just with the wall, but with these people, and make new friends.
This is social media networking in a progressive, sociable and physical way. And we want you to be part of it.

Support sustainable art.

We designed Facewall with love to make sure that it is meaningful and sustainable. After the exhibition, the wall structure will be deconstructed and transformed into furniture sets so that there is minimum wastage. The artistic lamp components will be decommissioned into GRAPHITE and LEGACY LAMPS, some of which to be given away to our backers as art artefacts. In a way, the artwork lives on in a different form beyond its exhibited lifespan.

GRAPHITE LAMPS
Exclusive lamp with ‘e-ink' screen that displays your images when you upload them digitally. E-ink technology (found in e-readers like kindle) is environmentally sustainable and does not consume power to maintain a displayed image.
Your kind contribution will mainly be used to develop Graphite Lamps- the interactive heart of Facewall. These lamps are art artefacts, not consumer products. Graphite Lamps are not functional independently and therefore not available to our backers.

LEGACY LAMPS
We begin by creating an elegant art graphic of your face from your photograph. This custom design is crafted into a Legacy Lamp as a silhouette cut from its shell. When lit, it creates beautiful shadows, perfect as an object on your desk or wall.
Legacy Lamps are not digital. They will be given away to our backers as artefacts from the exhibition.
How you can make a difference.
We believe in our strong and meaningful cause. Your contributions will be precious motivation to help us continue our art.
You can make a difference. Help us spread our creative ideas on how digital life can become more social, more physical, more fun. Support our effort to create meaningful, sustainable art.
Be a face on Facewall.

A LARGER WALL.
A STRONGER MESSAGE.
As part of our funding risk management, we have designed the installation in 4 wall panels. We hope to achieve our stretch goals and be able to showcase all 4 wall panels to form the letters ‘FACE’ so our message is stronger.

FAQ
We will include a power cable and the power supply adapter for Legacy lamp and Re-purposed Furniture.
SELFIE MATERIAL
Once the campaign is successfully funded, you will receive a detail guideline via email to provide us your best selfie.
DELIVERY
We do both domestic and international delivery for all tiers except Re-purposed Art and The Artefact Collection. A small handling fee will occur for overseas shipping as stated on reward tiers.
Once the campaign ends, we will ask you to provide the address you want your order to be delivered.
FEEL FREE TO CONTACT US IF YOU HAVE ANY QUESTIONS!
How The Funds Will Be Used
Each wall panel costs about $3000 to build.
This includes tooling, electrical and circuitry components, e-ink screens, arduino boards, lighting and sonsor controllers, raspberry pis, casing fabrication, structure and construction, manpower, not to mention administrative and logistics cost.
Your contributions will go towards building a stronger message. We're building wall panel by wall panel. If we hit our extended stretch goals, we get the full wall with the letters: 'FACE', for the full effect.
We're doing this because we care about our art.

The Challenges
Please note that all images shown are prototypes and indicative only, we are striving hard to develop and improve the final design to better finish quality. Hence, your support is crucial to turn our hard work into reality.
FULL WALL/ HALF WALL.
As the Graphite Lamps are costly to make due to their customized nature, we have mitigated the risk by financially planning for a mixed configuration with the other half of the wall comprised of the less expensive Legacy Lamp. As part of our stretch goals, we will strive for a full wall of Graphite Lamps if we get additional funding. Please contribute and help us achieve a full GRAPHITE wall!
ART. NOT PRODUCT.
We emphasize that this is an art installation, not a commercial product. Our Legacy Lamps and Graphite Lamps are given away as decommissioned artefacts after the exhibition in their existing condition. Of course, we will take good care to make sure that they look great before we hand them over to you.
PROJECT DELIVERY.
Some components are manufactured overseas, there may be unforeseen circumstances on shipping which may result in delay. We strive our best to ensure the project will be installed on time, however, we will keep you informed if the exhibition date has been adjusted.
Big thanks for supporting this project!
Be part of our Facewall community! We will keep you in the loop with news and updates.
POSTCARD Special thanks from us to you. -You will receive a special thanks "Facewall After Event" postcard
DESIGNER NAME CARD Love received! Send us one selfie, and we will turn your face into art. -You will receive both digital and one hard copy of your face art in the form of a designer NAMECARD.
UNIQUE ART PRINT Send us one selfie, and we will turn your face into art. -You will receive both digital and one hard copy of your face art in the form of an art print.
THE LEGACY LAMP This is our version one 'Legacy' design, a lovely classic, non-digital lamp with laser-cut graphics of your face art, lit by LEDs. -First 30 backers of this tier will have their Legacy Lamps featured as part of the wall. -Your name will be captured in our publication donors list.
THE RE-PURPOSED FURNITURE (limited) -You will receive a unique and meaningful piece of decommissioned Facewall in the form of re-purposed furniture with its own set of sensors and integrated lighting. -Your name will be captured in our publication donors list.
THE ARTEFACT COLLECTION (limited) You will receive: - A unique and meaningful piece of the decommissioned FaceWall in the form of re-purposed furniture, with its own set of sensors and integrated lighting. - One Legacy Lamp. - Featured mentions of your name/organization/brand as one of the key sponsors throughout the event and on all Facewall publications.