Who are Vive Think Drinks and why a Pozible campaign?

Vive Think Drinks is a functional beverage company with an ambition to create tasty drinks that promote a positive headspace to thrive and take on the demands of daily life. My name is Daniel Virgona and after founding the company in 2021, I've developed a nootropic drink formula in three delicious flavours. Now with 2022 in full swing, 'vive' is ready for scaled production!

Over the past year I’ve been working with Ballarat-based beverage manufacturer, Brink Drinks, to develop a product that I’m proud of. Until now I’ve funded the journey myself - from the formulation of the recipe, to the creation of packaging as well as production testing; at times it has seemed like an expensive hobby! But more than an expensive hobby, I have big ambitions to grow vive into a popular health beverage amongst Australian consumers. Which is where you and the Pozible campaign come in…
With support from you and my broader community, we can build upon my previous investments and secure the first at-scale production run. This will get vive into the hands of more people than just those who have been involved in its recipe testing (thank you to those friends of vive already).
 
My aim is for this Pozible campaign to act as a pre-order process, with the finances raised going directly to funding a scaled production batch, distributed throughout Victoria and beyond. With large scale production comes large costs that need to be settled before the first can is poured. Costs such as those outlined below are what I'm looking for your generous support with:

• Bulk sourcing and mixing of quality ingredients 

• Packaging production and printing

• Design and supply of the 250ml cans
  
  

Pozible is an 'All or Nothing' crowdfunding campaign, which means the goal to fund this production only becomes a reality if I reach my funding target before the time period lapses. So if you'd like to be one of the first to try vive and see how a tasty beverage can also make you feel good, then get in quick to make an order or donation!

What is vive and what are nootropics?

Vive is a refreshing sparkling and low-calorie think drink (otherwise known as a nootropic beverage), made up of natural nootropic ingredients which support healthy cognitive function and real fruit extracts for wholesome flavour.
Nootropics are natural ingredients such as Panax Ginseng (see below for more information on this great ingredient) proven to enhance mental functions including memory, motivation, concentration and attention. Bringing natural nootropics such as these into the diet will increase blood circulation to brain, thereby improving the inflow of important nutrients and oxygen, whilst also supporting seratonin production and increasing energy (1).
As natural nootropics, vive's ingredients have been curated to provide these benefits (particularly when taken regularly) in a form that has a true fruit flavour and with less than 1 gram of natural sugar. Vegan and non-alcoholic, vive’s natural nootropics don't leave you with the sugar or caffeine spike and crash.

Vive is available in three delicious flavours; Lime, Grapefruit and Raspberry.

Vive contains the following natural nootropic ingredients which work to leave you feeling focused, calm and ready to thrive with a positive headspace:

• L-Theanine 
  • Derived from green tea, L-Theanine is an amino acid proven to support cognitive functions such as focus and memory.
• Panax Ginseng
  • Perhaps more widely understood, Panax Ginseng (a.k.a. the 'Ultimate Herb') is a plant root which has been used in herbal medicine for centuries and is shown to benefit mental wellbeing by improving mood, suppressing stress, and helping to fight feelings of fatigue.
• Green Coffee Bean
  • Holding less caffeine than the roasted form which has is heavily relied on as a pick-me-up, this ingredient supports attention without giving the caffeine jitters. In fact when combining (or ‘nutrient stacking’) Green Coffee Bean with L-Theanine, the positive effects of these ingredients are further increased, allowing the drinker to achieve a balance of heightened focus whilst maintaining a state of calm. 
• vive’s Vitamin B complex
  • B3, B5, B6, B9 and B12. vive’s unique combination of complex B vitamins were carefully selected as they are shown to help our bodies produce the energy we need to thrive throughout the day and further boost brain function.
• Vitamin C
  • The humble C vitamin commonly used for immune support is also an important contributor to our mental state. We included Vitamin C as it also helps regulate mood and control feelings of stress or anxiety.
    
    

For more information on the science behind vive’s nootropic ingredients, go to the following reputable sources:
https://examine.com/supplements/theanine/ 

https://examine.com/supplements/panax-ginseng/
https://examine.com/supplements/green-coffee-extract/
https://examine.com/supplements/vitamin-b12/ 

https://examine.com/supplements/vitamin-c/

About me and why I created vive. 

I’m Daniel Virgona, the founder of Vive Think Drinks, a full-time product developer and lifetime seeker of holistic health. With over five years experience in taking products to market, a passion for nutrition and fitness and an ambition to help the mindsets of my community, I’m now setting out to get my product into the hands of other health conscious (or otherwise thirsty) Australians. 

Through working a corporate job with many stakeholders, training for marathons alongside Melbourne’s running community and insightful conversations with my peers, I discovered the daily pressures of demanding jobs, intense fitness programmes and unhealthy lifestyle habits were taking a toll on the people around me. This inspired me to launch a product that would help people thrive in their day-to-day lives with more energy, motivation and positivity, as well as to create a brand that highlights ways to take better care of our wellbeing. I feel a great opportunity exists to grow such a product in an exciting and emerging market segment and further, amidst a social landscape which places evermore focus on mental health. 

Consumer preference has changed from sugary soft drinks to low-calorie options with functional benefits that don’t sacrifice on taste - and that's exactly what vive is. With less than 1 gram of natural sugar in every can, a nasty-free recipe and ingredients that will help you focus and feel good, vive is a product for the modern consumer.  

About vive's manufacturing partner, Brink Drinks.

Produced locally in Ballarat, Victoria, the experienced team at Brink Drinks have been integral to the development of vive's formula. Brink Drinks specialise in the creation of innovative, aspiring and established Australian brands, with relationships across the supplychain Australia-wide.  From the early stages of R&D and recipe formulation to more recent integrity testing, Brink's involvement in the end-to-end NPD process over the past 12 months has resulted in the creation of a quality product ready to be launched into the market.

Take a look below at some of our Lime flavour trial batch moving through the production line!

How is vive different to other 'health drinks' out there?

Vive is a great choice for the health conscious consumer as unlike other functional and nootropic drinks on the market, all of vive’s recipes deliver on functional benefit, are extremely low in sugar and hold a true and natural taste across all flavours. Brink Drinks' superior method for extracting the flavours and juices of the fruit allows us to keep (natural) sugar content down whilst keeping taste up. The result of this approach means that drinkers can experience the benefits a can of vive has to offer, without worrying about consuming a high number of calories.
Further, vive is a drink which aims to benefit the drinker's mental state, differing itself from other gut health, sport or performance-focused beverages.

Why should you buy vive?

Vive was made to help people sustain clarity and balance amongst life’s daily pressures and demanding schedules and is a healthier, more authentic alternative to regular energy beverages on the market. Vive Think Drinks believes in great taste and sustained energy release, not a sugary spike and crash. So whether it's to focus for a big task ahead, regain mental equilibrium amongst a busy day or just a refreshing afternoon pick-me-up, a can of vive helps to refocus, rebalance and revive.

Delivery expectations.

With production commencing upon successful completion of this campaign, Brink Drinks and I will be working to have your delivery of vive arrive by June.
Delivery within Australia only.

Rewards on offer.

These rewards will be the first official batch of vive ever produced! After formulating and trialling the recipe, I'm excited to now give friends, family and other supporters of my brand the chance to be among the first vive customers through this platform. Depending on how much you'd like to pledge, there are several pre-order options, or 'rewards' to choose from.

• 1 x 4 pack - $30 or more

• 2 x 4 pack - $55 or more

• 1 x 12 carton - $75 or more

• 2 x 12 carton - $140 or more

• 3 x 12 carton (try 1 of each flavour!) - $195 or more

• $1 or more donation - I choose to have no ‘reward’ for my donation

How to do it?
Select one of the ‘rewards’ above, enter your details and how much you wish to donate, then wait for the delivery...

Please also share this with your friends, family, colleagues or whoever else may be interested - all the extra support will make a difference!

THANK YOU!

Finally, a huge thanks for your pledges and support with this campaign. The success of this campaign will lead to me realising my dream of taking this project to full-scale production and help promote a headspace to thrive.
I hope you enjoy the product as much as I do, and if you have any queries or feedback, please feel free to reach out via the email link above.

Happy drinking!
Daniel. 

https://vivethinkdrink.com/ 

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Footnotes:
(1). 'Establishing Natural Nootropics: Recent Molecular Enhancement Influenced by Natural Nootropic'

 - N. Suliman et. al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5021479/

These statements have not been evaluated by the TGA. If pregnant, breastfeeding, taking other supplements or medications, please consult with your healthcare practitioner before adding this product to your diet. This product is not suitable for children. 

As mentioned above, commencing production brings large upfront manufacturing costs that need to be settled before that first can is poured. Costs such as the below are what I am looking for your generous support with:

• Bulk sourcing and mixing of vive's quality ingredients 

• Packaging production and printing

• Design and supply of the 250ml aluminium cans
  
  

Finally, Pozible is an 'All or Nothing' crowdfunding campaign, which means the goal to fund this production only becomes a reality if I reach my target. So if you would like to be one of the first to try vive and see how a tasty beverage can also make you feel good then get in quick make an order/donation!