About Us

Founded in 2013 by Kathleen Davies, Nip of Courage is a distribution business operating nationally from a head office based in Sydney.  Nip of Courage is the only distribution service in Australia to represent and fly the flag for 100% Australian made and owned craft spirits.  Determined to be more than just a box mover, Nip of Courage helps market and develop distilleries in rural areas where the economies are fragile and the job opportunities are limited. 

The Aussie Tipple Company has been 12 months in the making and aims to offer discerning drinkers premium pre-batched cocktails for their enjoyment. Through a carefully curated partnership with Australia’s finest artisan distilleries and a mutual passion for exceptional, hand crafted and locally made spirits, The Aussie Tipple Company came to fruition.

Facts About Craft Spirits In Australia

Photo: Distiller Peter Bignell from Belgrove Distillery standing next to his crop of rye - Kempton, Tasmania

• Most people don't realise there are over 80 craft distilleries currently operating nationally across Australia, most of which are undiscovered. 
• 90% of Australian Craft Distilleries are based in rural areas that are not easily accessible to people living in major cities.  Australia is a geographically large nation with a small population density when compared to nations such as the US. This has presented a huge logistical impediment for remote producers. 
• The reality is over 99% of spirits consumed within Australia are either foreign made or foreign owned. Most Australian's are unaware spirits are even produced in Australia. 
• The re-emergence of Australian Craft Spirits was ignited by the efforts of Bill Lark from Tasmania back in 1992.
• Australian made & owned spirits produced in a 700ml format at 40% alc/vol attracts approximately $30.00 in taxes / bottle.

Why Bottled Cocktails?

&

Why Make Them With Australian Craft Spirits?

Photo: Distiller Ian Glen from Stone Pine Distillery - Bathurst, New South Wales

There is a huge trend in the UK and US towards classic pre-batched bottled cocktails.  Australian trends are generally inspiried by these two market players.  Research indicates that discerning drinkers desire classic cocktails due to the appeal of tasting a good quality spirit. Tasting a spirit through a cocktail was commonly seen during the prohibition, however, as the quality of available alcohol began to diminish, bartenders found new ways to mask the taste of the spirit. This shift toward the classics aligns with the emergence of quality spirits back onto the market in Australia and abroad.

Photo: Distiller Genise Hollingworth from Black Gate Distillery - Mendooran, New South Wales

Aussie drinkers are becoming more conscious of where their products are coming from and are starting to desire locally made and owned products. Discerning drinkers also want to know the stories behind the product; who made it, with what products and how?

Due to the complexity of some cocktails, some spirit drinkers are put off by large ingredient lists or unknown techniques. Additionally, gathering the various ingredients needed for the average cocktail can also be costly. A lot of the time drinkers want simple, ready made cocktails they can enjoy immediately with their friends.

Bottled Cocktail Range

Who Is The Potential Customer?

CONSUMERS

• Discerning drinkers who choose to support local producers
• Individuals who enjoy entertaining at home with friends
• Curious cocktail and spirit enthusiasts 
• Individuals who enjoy good times and great tasting quality cocktails
• Consumers wanting to discover Aussie Craft Spirits 

CONSUMER BENEFITS

• Home entertainers can serve up professionally made cocktails with ease 
• One bottle - On average, it can take up to three bottled products to make most cocktail recipes, saving consumers major $
• The cocktails have been created by Australian bartenders so a great tasting cocktail is guaranteed
• The core spirits highlighted in these cocktails are Australian made and owned, allowing consumers the opportunity to support local 

TRADE

• Craft Beer Bars
• Restaurants
• Licenced Cafes
• Boutique Retailers
• Bars with limted space to serve cocktails 
• Bars with limited space to store multiple bottles of spirits to make cocktails
• Fast paced bars
• Function Centres
• Caterers
• Special Events
• Clubs
• Pop-Up Bars
• Licenced venues who pride themselves on supporting local producers

TRADE BENEFITS

• Increased speed - High-paced bars can make premium, classic cocktails much faster
• Easy chilling - The labels can survive being stored in ice for up to 48 hours without peeling or damage
• Easy serving - The 1 Litre bottle fits bar pourers. We recommend using Australian designed Uber Bar Tools pourers (large cork size)
• Minimal wastage - Sometimes mixing numerous ingredients for a cocktail can produce wastage 
• Enhanced customer service – bartenders will be under less time pressure and can therefore concentrate on enhancing the customer experience 

The Cause, Design & Functionality

A lot of planning and thought has gone into the creation of this socially conscious brand.  

THE CAUSE

The main aim is to help increase consumer awareness for Australian Craft Distillers, particularly those located rurally. To achieve this, we have shared the story of each distillery on the back label of the 1 litre bottles and designed a summarised version on the 100ml range. If we can help these isolated distilleries succeed in the Australian market place, it will in turn stimulate the local economy and help create more job opportunities in rural communities.

DESIGN

The packaging and handshake logo created by BoldInc in Sydney, was inspired by small businesses working together in a collaborative effort to bring together something quite extraordinary for a good cause. It's the result of when passions collide and collaborations happen for the love of it, not the money.

The classic and popular cocktail recipes themselves have been tweaked and re-created by local Australian Bartenders using many locally sourced products from Australian artisan producers.  

All of the featured Australian Craft Spirits in this project are produced with quality distilling methods in Copper Pot Stills.

The bottle shape and colour is inspired by Australian history when early settlers would drink alcohol for medicinal purposes out of brown medicine bottles. 

FUNCTIONALITY

The 1 litre bottle has been designed to fit an Australian designed Uber Bar Tools Pourer, providing total control over the pouring process, minimising waste/leakage, saving mega $ for bars or home entertainers.  

The labels are designed from a special material sourced by our print partner, Adhesif, which allows you to chill our bottles on ice for up to 48 hours without damaging or peeling of the label.  This is ideal for bars or caterers who do not have access to refrigeration.

Legal Stuff

In the short term, the The Aussie Tipple Company bottled cocktails are only available for Australian residents.  In Australia, it is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years.

If our project target is achieved, our aim is to ship rewards in December. However, we can not guarantee delivery times due to the busy holiday season and consequent delays in delivery services at this time of year.

NSW LICENCE NAME: Nip of Courage Retail
NSW LICENCE NUMBER: LIQP770016860 

Please drink responsibly...We say drink less but drink better.

For more information please go to Drink Wise.

Contact Us

For more information, please contact our project team: Roz / Shantel / Kathleen; [email protected]

Follow us on...

Facebook   @aussietipple @nipofcourage

Twitter         @aussietipple @nipofcourage

Instagram   @aussietipple @nipofcourage

#SupportAustralianCraftDistillers #AussieTipple 

Websites:    The Aussie Tipple Company

                     Nip of Courage

For wholesale enquiries: [email protected]

Our Project Partners

Australian Distillery Partners...

Belgrove Distillery (TAS)

Black Gate Distillery (NSW)

Stone Pine Distillery (NSW)

Australian Cocktail Ingredients...

Commissary (VIC)

Little Drippa (VIC)

Mr Bitters (VIC)

Regal Rogue (SA)

Packing Design Partner...

BoldInc Brand Innovation (NSW)

Print Partner...

Adhesif (NSW)

Bar Tools...

Uber Bar Tools (NSW)

Bartenders...

Wil Eastley (NSW) 'The Dry Martini' 'The Negroni' 'The White Rye Espresso Martini'

Timmy Carlin (VIC) 'The Rum Old Fashioned'

Distributor...

Nip of Courage (NSW)

Your support will go directly towards paying for the first production batch of bottled cocktails. 

• Additional distribution costs: Costs associated with warehousing nation-wide and associated logistics costs
• Bottling equipment hire: Costs associated with hiring bottling equipment
• Pozible fees: Fees associated with using Pozible as a fundraising platform. This includes credit card fees.
• Additonal packaging materials: Raw material packaging such as bottles, caps, labels and boxes have to be purchased
• Additional Marketing Support: Costs associated with various advertising platforms such as social media advertising and print
  
  

Reaching our target would be a huge achievement for all involved in the project. 

Charity - Buy A Bale

For the first production $1 from every 1 Litre Aussie Tipple cocktail pledged will be donated to Buy a Bale. Buy a Bale are a charity organisation based in Brisbane, Australia, who strive to help struggling Farmers experiencing hardship due to circumstances out of their control. This includes the likes of drought and fire. Buy a Bale helps these Farmers through the donation of Hay, Diesel and Rural Gift Cards which allow them to continue working and make ends meet.

We've chosen to align ourselves with this organisation as they are imperative to our economy. Farmer's not only provide the food on our table, but also provide the raw materials necessary to produce Australian Craft Spirits and an array of other locally made and owned products.

                       Your help would be greatly appreciated. To make a seperate donation, visit; https://www.buyabale.com.au. 

As previously mentioned, the biggest challenge for Australian Craft Distilleries stems from their rural localities. This has presented the biggest hurdle in raising consumer awareness as well as presented logistical hurdles. This is reinforced through consumer hesitation and uncertainty with regards to how to prepare and consume spirits. We hope to overcome these challenges through our carefully curated relationships with Australian artisan distillers, bringing consumers the ease and convenience associated with a bottled cocktail.

Delivery Of Rewards

If this project is successful on Pozible, we are going to aim to have our products ready in December to dispatch between Christmas and New Years (27th December - 30th December). If we don't hit our deadlines for production and printing we will need to dispatch your rewards throughout January 2017.

We hope that you will be inspired to support our project - Kathleen Davies