What is an Ethical Consumer and why does it matter for your business?

Sentient Consulting and Fresh Focus are collaborating with the aim to raise awareness and provide affordable access to insights about one of the world's fastest growing consumer segments - the Ethical Consumer. We will achieve this through the successful launch of Australia's first successful crowdfunded consumer insights campaign. 

In 2017, Fresh Focus completed NZ's first crowdfunded consumer insights study into "The Modern NZ Male Shopper". With key pledges from Panasonic, Mitre 10, Barkers Mens Clothing, Pureprofile, I Love Pies, Ogilvy and Briscoes Homewares - it was a great success. 

Who is this research for?

Business, brands and organisations focused on plant-based products and seeking Australian data, insights and segment profiles of the Ethical Consumer audience. 

Why you need to buy this research and what we will discover

How to use the Australian insights & data inside your business

How will we achieve this

Upon funding, the research will begin late-September, with final results being presented early December 2019. 

About the Researchers

How much would this cost if you did it alone? $40,000

But through the benefits of crowdfunding, you can access this research for as little as $50...choose which research package is right for you 

• Introducing the modern syndicated research approach making insights more affordable, accessible and timely. Crowdfunding is an efficient and cost-effective way to deliver real insight and metrics to a larger number of businesses, NFPs and individuals interested in better understanding the Ethical Consumer
  
  

What happens if we do not meet our $40,000 target?

• If we do not meet the target then this Australian-first project does not go ahead. Pozible run an 'all or nothing' campaign.
• We will then revisit the research approach and consider other options with full feedback and input from pledgers.