🌈 Help us by pre-ordering now so we can kick-off production, get these tinnies made and donate our profits to Australian Marriage Equality. If we don’t reach our goal, Rainbow Beer won’t go into production. Together, we can ensure a beer that wholeheartedly supports the LGBTQI community gets produced! 🍻
💖 “A genius idea, combining my two loves – equality and galaxy hops.”
💖 “Turns out that Rainbow is not content with just making a killer brew – in a move that’s in very good taste indeed, the company has come forward loud and proud in support of marriage equality.”
💖 “West End’s favourite beer is about to go national. And help same-sex marriage along the way.”
–– Broadsheet
Also featured in Delicious and Hit.
We’re campaigning for marriage equality the best way we know how – by putting our pro-love beer in bars and homes across Australia.
Love is love – no matter what your gender, race or orientation may be, every single person should be able to marry whoever they want to. It’s a basic human right. But at this very moment in Australia, not everyone is granted this right.
If you haven’t met us before, we’re Rainbow – a small collective dedicated to brewing the best craft beer Australia has to offer. We’ve had our drop on tap in Brisbane’s West End since 2011, satisfying the thirst of thousands of locals, visitors and strangers alike – contributing to and being supported by a diverse and wonderful community.
Rainbow beer is a crisp, German-style pilsner that we've been brewing for the past six years and we haven’t met anyone who doesn’t rate it. We started brewing Rainbow because it felt good, because it tasted good and because we wanted to do good.
Whilst our hand-painted rainbow logo represents inclusion and love, it seems that symbol is no longer loud enough.
That’s why, as we've decided to expand beyond a humble watering hole – we’ve also decided to get a lot louder with our brand message, making sure our community and beyond knows what we stand for and why. Since inception, we’ve been brewing a few kegs per week – keeping it simple, keeping it local.
By launching a Pozible campaign we’ll be able to put Rainbow into bigger-scale production, offering cartons and wholesale orders for bars around Australia. You’ll be able to get Rainbow for your home, for your friends or get your local beer house to put it on tap – and drink together, knowing we’re all toasting to a brighter, more colourful and inclusive future.
Once we reach our Pozible goal, 50% of all profits from the Rainbow beer we sell will go directly towards supporting initiatives run by Australian Marriage Equality. Through lobbying, advocacy and education, they’re leading the fight for the LBGTQI community.
So we’re asking you to literally put your money where your mouth is – and drink beer that’s not only pro-love but also made with love.
The time to act was ages ago.
It’s 2017.
Let’s bring Australia into the 21st century.
A vote for marriage equality is a vote for everyone – our sisters, brothers, lovers, children, family and beyond. By backing Rainbow, you’ll be drinking a beer that promotes and votes ‘yes’ for marriage equality – a beer for change.
#SayYesToLove #DrinkRainbow
Follow Rainbow on Facebook and Instagram.
About the beer
Rainbow is a crisp, easy-to-drink craft lager. Based on a traditional German pilsner with the addition of galaxy hops, this creates a perfect balance between subtle fruit flavours and aromas, with a mild yet bitter and dry finish.
Rainbow beer is brewed at 4.5% alcohol and 1.3 standard drinks. This beer is for persons over the age of 18.
How The Funds Will Be Used
We have launched this campaign as an exclusive pre-sale event with a message of love and commitment to equality.
Once we successfully reach our goal of 100K, these funds will be used to brew our beloved Rainbow on a larger scale. The pledges will cover beer production and canning as well as packaging and distribution. This allows for us to offer a packaged product and also invite more bars to pour our delicious beer.
Our ongoing commitment is to make good beer and do good things. 50% of profits from the Rainbow Beer we sell will go directly towards supporting initiatives run by Australian Marriage Equality.
You can help us by spreading the word with your family and friends or by giving us a share on your favourite social media platform.
Here's to equality!
The Challenges
A major challenge with this project is that Rainbow is a small, independent beer collective, just as so many great Australian craft-beer makers are. This is the biggest brew we’ve attempted yet, and if we don’t reach our target, we won’t be able to expand and get the message out. We’re a little collective, working for a big cause.
Whilst not technically a challenge, it’s important to note that Rainbow is driven by Nick, Tim and Ben – three heterosexual males who are fed-up with this governments inaction. They have witnessed their colleagues, friends, family and loved ones suffer enough. Rainbow doesn’t speak for the LGBTQI community, but we fully support its members. The work of Marriage Equality Australia reflects the core of our brand message and we’re committed to doing as much as possible to aid their fight.
Again, not a challenge but essential legalese. Please note:
1. You acknowledge that when you make a pledge with us you are appointing us to act as your agent for the purpose of placing an order for liquor with the licensee at the licensed premises.
2. We do not act as the agent of the licensee, and do not receive orders for liquor on behalf of the licensee.
3. If the target is reached, the following will apply:
(a) We will place an order with the licensee at the licensed premises on your behalf in accordance with the terms of your pledge.
(b) Notwithstanding that in the course of the conduct of this campaign we have invited offers to purchase liquor, you acknowledge that no order has been placed until we do so on your behalf with the licensee at the licensed premises.
(c) Accordingly we are not inviting an offer to purchase liquor by way of an order taken or received elsewhere than at the licensed premises.
Licence number: 118033
Stubbie cooler + sticker pack
Brighten up your beverage with a Rainbow stubbie cooler and sticker pack. Price excludes postage, available Australia wide.
Six-pack
A six-pack of 330mL Rainbow tinnies to crack open with your mates at the end of the day. Available Australia-wide, excluding WA.
T-shirt + sticker pack
Wear what you care – wear the Rainbow loud and proud with a t-shirt and sticker pack. Price excludes delivery, available Australia wide.
24-pack
Carton of Rainbow – ideal for share houses, or Friday drinks at the office. Get your business onboard and order a 24-pack Rainbow Slab. Available Australia wide, excluding WA.
2 x 24-pack
Mates Rates – team up with a mate, partner or lover and score 2x 24-pack cartons. Available Australia wide, excluding WA.
Keg
A Rainbow keg – get the taps of your establishment flowing with our delicious, crisp, easy-to-drink craft lager. Price does not include delivery, available to licensees only in Australia, WA excluded from offer.
A bar fridge full of Rainbow.
Lock, stock and six smoking cartons of Rainbow. Order 6 x 24-packs and get the Rainbows shining in your establishment. Bars only. Excludes delivery. Available Australia wide, excluding WA.
Join the Rainbow Club
Subscribe to Rainbow and receive six cartons over six months. Enjoy a carton of Rainbow delivered to your door each month, and make 2017 the most colourful year to date. $500 plus $30 flat-rate delivery to a repeat address. Available Australia-wide, excluding WA.
Bar Pack
For pro-love bars that want change. Pledge your support with 3 x kegs of Rainbow, a T-shirt, sticker pack and a custom-made decal for your taps. Price does not include delivery, available to licensees only in Australia, WA excluded from offer.
Become a Rainbow Bar
Become a Rainbow bar, pub or club. One that whole-heartedly supports marriage equality. 12 x kegs of Rainbow, with the option to commence a contract with Rainbow for years to come. Package includes decals, T-shirts, stickers, signage for your premises and a tasting day. Price does not include delivery, available to licensees only in Australia, WA excluded from offer.