FALLING IN LOVE WITH MATCHA!

Hi, my name is Erin and my mission is to share my love of Matcha with you by offering an Emperor Award Winning Matcha Tea sourced from the tea fields of Uji, Japan. I will also be making available a Matcha Shaker device to help making it a breeze! 

Back in 2010, I was lucky enough to spend half a year living in Kyoto in Japan, experiencing a magical city rich in culture and history.  This ancient former capital of Japan enchanted me with its World Heritage Temples,  Shrines & Gardens , Geisha sightings and abundance of delicious Japanese cuisine.

Whilst there, I became particularly obsessed with Matcha (Japanese powdered green tea) and would eat and drink whatever Matcha flavoured delights I could get my hands on such as Ice Cream, Parfaits, Chocolate and much more. 

I also took great joy in sitting quietly in a temple tea house sipping on rich fragrant Matcha and taking in my surroundings,  

a totally zen experience! 

Upon returning to Australia in 2011, Matcha was relatively new and undiscovered here yet I sought it out feverishly to get my fix and take me back to the nostalgic feelings of living in Kyoto. 

Flash forward a few years and I'm now ready to combine my love of Matcha with my passion for our planet, offering a reusable Matcha Shaker paired with Emperor Award Winning Matcha straight from Uji, Japan (a neighbouring town of Kyoto) to bring you an authentic flavour you won't be able to get enough of! 

SO WHAT'S IN A NAME 

(IN CASE YOU WERE WONDERING)?

To make Matcha you must combine it with Yu (the Japanese word for Hot Water).

 It's also a play on words - Drinking Matcha is all about taking time out for YOU to relax and reflect.

O-Yu (湯) in Japanese is also the word for Onsen (otherwise known as hot springs) , the ultimate place of relaxation! 

And that's how I came up with my business name:  Matcha Yu! 

WHAT MAKES THIS PARTICULAR MATCHA SO SPECIAL?

The Premium Matcha I will be importing from Japan has been grown and hand picked in the fields of Uji (Kyoto prefecture) 

at the Kifukuen Tea Farm that has been in the same family for 8 generations. 

Over the past 50 years, Kifukuen Tea Farm has won 1st Prize more than 20 times in an annual competition for tea in Japan. The winners are commended by the Japanese Emperor and it means that the government acknowledges the tea as a high-quality superior product. There are many winners in the tea category such as  "Sencha" and "Gyokuro" varieties but Kifukuen Tea Farm is the only winner in the "Tencha" (the tea leaves that are ground to make matcha) category so far.  

(Below is the Certificate from the Japanese Emperor that Kifukuen Tea Farm has been awarded)

Sometimes it can be quite difficult to access this kind of high quality  & "Umami" (full bodied) flavoured Matcha outside of Japan.  Thankfully I have established a wonderful business partnership with this highly renowned Tea Farm to ensure you receive the best quality Matcha here in Australia. 

The other type of Matcha I will be offiering is Certified Organic Culinary Matcha and this is grown in Kagoshima (Kyushu Island) then treated at the Kifukuen Tea Farm in Uji.  It retains high quality and is perfect for Lattes, Baking, Smoothies and more!

THE HEALTH BENEFITS OF MATCHA

Lowers blood sugar levels

 Strengthens your immune system

Contains many vitamins to help with anti-ageing of skin

Stimulates metabolism to avoid weight gain

Provides a relaxing effect for stress release

Contains Theanine that makes you alert like drinking coffee but without the nasty side effects.

LOOKING AFTER PLANET EARTH 

WHILE ENJOYING MATCHA

In my daily life,  it's a big priority for me to look after our precious planet by living as waste free as possible.

So naturally I only want to offer you the same. 

As well as selling a reusable Matcha Shaker device, the Matcha green tea itself will be packaged in 100% compostable packaging (http://www.econicpack.com)  and label (http://www.blackrainbow.com.au) that can go into your home compost once finished with.  This special compostable packaging is air tight and light resistant to ensure the Matcha is as fresh as possible when it reaches you! 

This sets us apart from other Matcha tea sellers so if you care about the environment and minimising your waste, 

this is the way to go! 

HOW TO ENJOY MATCHA WITH THE REUSABLE MATCHA SHAKER

Matcha is traditionally made by performing a Tea Ceremony which has been part of Japanese culture for centuries. 

However for those of us on the go and time poor, the Matcha Shaker allows us to make a quick yet delicious tasting cup of Matcha with ease! 

For simple details on how to use the Matcha Shaker, please see the video and step by step instructions below:

STEP BY STEP INSTRUCTIONS:

- Filter 1 teaspoon of Matcha (or more to taste) with the included tea strainer using a spoon.

- Remove the tea strainer and fill shaker with 120 ml of water and close the cap tightly (optimum temperature is 80 degrees)

- Shake the bottle about 10-20 times from up to down. Make sure the cap, silicon ring and bottle are tightly shut.

- Enjoy the Matcha directly from the bottle or pour the Matcha in to a cup

 (Heated milk of your choice can also be added to make more of a latte type finish)

You too can share the relaxation and health benefits received as a result of drinking Matcha.

I hope this delicious Matcha will also transport you to a magical place like Japan as it does for me, with peace of mind that you are also consuming an environmentally friendly product.  

STORING MATCHA

Quality Matcha needs to be stored properly to ensure it remains fresh for as long as possible. 

The compostable packaging is perfect for storing matcha as it protects it from exposure to air,  heat and light that make Matcha appear dull and bitter. When you open the vacuum sealed packet, take what you need to make your drink and then close back up and pop into your fridge. Once opened Matcha should be consumed within a month for optimum taste but it is also completely fine to drink past this period.

A bowl of matcha or a matcha latte uses 1-2g depending on how strong you like it.

 Matcha Yu's Premium 30g:  will keep you going for a month for a daily cup of quality Matcha. 

Matcha Yu's Culinary 70g:  will keep you going longer as it's also suitable for drinking on its own but is perfect for baking, smoothies and in  juices!

The key mission of this crowdfunding campaign is to determine the demand for the Matcha Shaker device and a high quality Matcha Green tea product which comes in 100% eco-friendly compostable packaging. 

Once demand is established, I would like to open an online store where these products will be made available on an 

ongoing basis.

Your funds will help me finance an initial run of the below Matcha Shaker sets which include: 

EMPEROR AWARD WINNING PREMIUM MATCHA & SHAKER SET

- 1 x Matcha Shaker Bottle

- 1 x 30g pack of Premium Matcha Yu Tea (in compostable packaging)

- 1 x Bamboo Measuring Spoon

CULINARY MATCHA & SHAKER SET

- 1 x Matcha Shaker Bottle

- 1 x  70g pack of Culinary Matcha Yu Tea (in compostable packaging)

- 1 x Bamboo Measuring Spoon

MATCHA SHAKER & SPOON SET

- 1 x Matcha Shaker Bottle

- 1 x Bamboo Measuring Spoon

I am also doing a run of the below if you wish to simply purchase Matcha on it's own. 

EMPEROR AWARD WINNING PREMIUM MATCHA YU TEA 

30g packs (in compostable packaging)

CULINARY MATCHA YU TEA 

70g packs (in compostable packaging)

When my Pozible target is achieved and after using the funds to fulfil orders for you, 

I will inject any profit raised to finance the below start up costs for my business.  

MINIMUM TOTAL START UP FUNDS REQUIRED (approx.)  : $2598

My main challenge faced is to keep this premium product affordable for you.  In order to do this,  I am required to purchase the Matcha Shaker Bottles & Matcha Green Tea up front and in bulk from Japan.  

My secondary challenge is that Matcha is best consumed while fresh,  I want to process orders promptly so you receive it in the best condition. Having orders placed up front will allow me to adequately plan the quantity I will require to fulfil orders to ensure a speedy service to your door. 

The compostable packaging also requires a minimum run so if I can take orders up front, I am able to keep the costs down without compromising on eco-friendliness. 

Your purchase will also allow me to set up an online store to supply quality affordable Eco-friendly Matcha and Matcha Shakers ongoing to yourself and other customers both in Australia and the rest of the world. 

It will also allow me the funds to be involved in events such as Japan Festivals, Tea Festivals, Trade Fairs, Tastings at retail outlets to demonstrate how to use the Matcha Shaker with the Matcha I will be selling. 

I am so excited to share my passion for Matcha with you all! 

Thank you for your support!

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