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Metaverse Makeovers is a collaborative convergent media project that fuses the latest in augmented reality (AR) technologies, live art, broadcast streaming, and supermodern subcultures. Informed by the language and branding employed by the beauty industries, Metaverse Makeovers places contemporary perspectives on the art of maquillage, and mediated forms of embodiment under a seductive lens.

METAVERSE MAKEOVERS IN SHANGHAI                                                                                       Following on from previous performances in nail salons in Brisbane's multiculturally rich suburb Sunnybank as part of My Own Private Neon Oasis, and in FUR hairsalon as part of L'Oreal Melbourne Fashion Festival, the Metaverse Makeovers team will be taking augmented reality hologram manicure performances to Shanghai as part of JUE: Music + Art in March 2012; replicating the Metaverse Makeovers experience across to Shanghai's nail bars and clubs in collaboration with Chinese manicurists.

For Metaverse Makeovers' tour to Shanghai, the team will be designing a new and exclusive cosmetics range featuring a prismatic palette of special FX holograms created in response to China's nail bar culture. These special FX holograms take the form of iridescent pearls, black diamonds, orchids, phosphorescence, and neon lights in hot pink and ultraviolet shades; appearing from audiences' nails through an AR enhanced manicure and prototype app for iPhone and iPad2.

The presentation of Metaverse Makeovers to Shanghai will be the work's premiere appearance in Asia, and will be created in collaboration with this futuristic city's nail bar community; catalyzing a trans-global re-envisioning of virtual make-up and highlighting the complex surfaces, facades, and hidden underworld of China’s beauty, luxury, and technology industries. This heady fusion of Augmented Reality performances and manicures, holographic visuals, and Shanghai's nail bar culture will be documented, edited, screened, and streamed; creating new viewing portals for the greater online/global community to engage with the multi-faceted and multi-dimensional Metaverse Makeovers world.                                              


                                                                                                                                                     FUNDS RAISED FROM THIS CAMPAIGN WILL BE DIRECTED TO THE FOLLOWING:
- Creation of new sets of special FX holograms inspired by Shanghai's glittering streets and nail bar underworld - designed by AR artist/designer Ben Ferns
- New 3d Scans portraits of collaborating Chinese nail technicians integrated into visual documentation of the project
- Film documentation, editing, and online upload of  Metaverse Makeovers in Shanghai with post-production by filmmaker Adele Wilkes
                                                                                                                                                 METAVERSE MAKEOVERS SHANGHAI TEAM
Director/Producer/Convergent Media Design: Thea Baumann
Augmented Reality Design: Ben Ferns
Performer/Face and Spokesperson of the Metaverse/ Community Facilitator: Shian Law
Film Post-Production: Adele Wilkes
                                                                                                                                                    ABOUT THE TEAM:
Thea Baumann - Director /Producer/ Convergent Media Design: conceived Metaverse Makeovers, designs the scenography and experience, brokers national, international and online presentation opportunities. Baumann's work is concerned with cross-cultural and transnational relationships, networked and digital culture, nomadic and mobile forms of production/curation, and contemporary art emerging from the Asia-Pacific region. She is Executive Producer of Aphids - an artist-led organisation focused on creating collaborations across artforms and borders.

Ben Ferns - Augmented Reality Designer: builds the AR components for Metaverse Makeovers, the special FX holographic 3d assets, develops the apps, and builds the live streaming infrastructure required to present and stream the work from the nail bars and salon sites.
Ferns is a Tokyo-based visual artist focusing on realtime video processing for performance and installations. His work explores the nascent visual grammar of augmented realities and their relationship with performers’ personas.

Shian Law - Performer and 'FACE of the Metaverse is a trained contemporary dancer. He facilitates relationships with Chinese beauty technicians, translates the work in Mandarin, and acts as the spokesperson (and FACE) of the Metaverse Makeovers' project.

Adele Wilkes - Filmmaker post-produces all footage related to the Metaverse Makeovers salon performances. She has written, directed and edited a number of her own films, including the recent documentary, Face, for ABC television.FOLLOW THE METAVERSE MAKEOVERS' NEON ROAD TO SHANGHAI:

URL LAUNCHING SOON - 10th of March : http://www.metaverse-makeovers.net via Aphids' LABORATORY space here :http://aphids.net/in-laboratory/Metaverse_Makeovers
Live streams from Shanghai via our uStream channel here: http://www.ustream.tv/channel/metaverse-makeovers    :
Portal Closed
Unsuccessful in meeting the target on 21st Mar 2012 at 12:00am.
A$10 +Metaverse Makeovers POSTCARD sent from Shanghai. SIGNED and LIPSTICK KISSED by The Face of The Metaverse - Shian Law
2 Chosen | 198 AvailableEst. delivery is Invalid date
A$25 +QUICKTIME.MOV of 3D scans of Shanghai's nail technicians delivered to your inbox. + Metaverse Makeovers SIGNED and LIPSTICK KISSED POSTCARD sent from Shanghai
2 Chosen | 98 AvailableEst. delivery is Invalid date
A$50 +Limited Edition High-Res A3 sized POP POSTER. Signed and Lipstick Kissed by The Face of The Metaverse - Shian Law. Posters are high-res stills lifted from the Hologram Holiday film post-produced by Adele Wilkes. Exhibited in the Shanghai nail bars and on club screens. Viewable here: http://vimeo.com/28982494 * All funds raised through sale of Pop Posters will go to flights and accommodation for filmmaker Adele Wilkes to travel to Shanghai to document the Metaverse Makeovers project
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A$100 +Metaverse Makeovers' Version 1.0 HOLOGRAM NAILS APP for iPhone and iPad2 featuring new visual assets designed by AR artist Ben Ferns inspired by and for Shanghai's nail bars + The Hologram Nails App will be installed on your iPhone or iPad2 by the Metaverse team prior to its global online release on iTunes. + NAIL DECALS and INSTRUCTIONS on how to apply AR Hologram Nails + POSTCARD posted to you from China LIPSTICK KISSED by the Face of the Metaverse - Shian Law
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A$200 +LITTLE NEON BOOK - Containing the Metaverse Makeovers' Mini-Manifesto. Ribbon Wrapped and lipstick kissed. Written, designed, printed in China by Thea Baumann. + POSTCARD + HOLOGRAM NAILS APP + DECALS + INSTRUCTIONS + POP POSTER + RIBBON WRAPPED LIPSTICKED KISSED POSTAGE
1 Chosen | 99 AvailableEst. delivery is Invalid date
A$360 +Super Limited Edition SKINSUIT cut to your physique, worn exclusively by the Metaverse Performers Features infinity kaleidoscopic effect designed in software patch by Ben Ferns. Includes postage.
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A$1000 +SPECIAL THANK YOU SKYPE CALL direct from the nail parlour and VIP club room in Shanghai with Shian Law Face of the Metaverse + Your CREDITS listed as *STAR SUPPORTER* on the film documentation of Metaverse Makeovers, presented online forever more via the metaverse-makeovers.net website and sent to you printed on DVD + POSTCARD + HOLOGRAM NAILS APP + DECALS + INSTRUCTIONS + POP POSTER + RIBBON WRAPPED LIPSTICKED KISSED POSTAGE
0 Chosen | Unlimited AvailableEst. delivery is Invalid date