Give a cluck about free range eggs!

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When you buy free range eggs, it’s hard to know if you’re getting what you pay for and if hens are kept in the condition you expect. Eggs labelled as ‘free range’ can come from farms where hens don't always get to go outside and or have much space to move.

There is no national standard for free range eggs in Australia.

But this could all change. Federal, state and territory consumer ministers are in the process of developing a national standard, setting clear rules for which eggs can claim to be free range and which can’t.

We want to make sure that a standard is the real deal - simple to understand and meets consumer expectations. But there’s pressure from big egg producers with big budgets to create a definition that suits their business model – one where consumers keep paying the ‘free range’ premium without knowing what they’re buying.

We need your help to let State, Territory and Federal Ministers know that we need a common sense, consumer-driven definition of free range eggs.

Large companies that are selling free range eggs that don’t meet consumer expectations will fight us every step of the way.

By funding our campaign, you'll help us buy a massive billboard allowing us to send this strong message to Ministers deciding on the free range egg standard. Any additional funds raised will go towards advertising in places that decision makers can’t ignore.

As thanks for giving a cluck, you will be rewarded with one of our free range cookbooks, t-shirts, totes, tea towels or aprons.


The facts
Consumers are getting ripped off. We estimate that last year at least 213 million eggs were sold as free range in 2014 that didn’t meet basic consumer expectations of free range.

Many of us pay a premium price for free range eggs. A CHOICE investigation in July found that you pay an average of 99 cents/100 grams for free range eggs, compared to 55 cents/100 grams for caged.

We also found there is no absolute correlation between price of free range eggs and quality. In other words, free range eggs produced in great conditions with high animal welfare considerations can cost as much as free range eggs produced by hens with limited access to the outdoors and little room to move around.



As well as ripping off consumers, large-scale producers who call their eggs free range are crowding out genuine free range farmers.

A national standard would give consumers confidence and would create a level playing field for egg producers. 

How The Funds Will Be Used

We need to send a message to consumer affairs ministers that we need a common sense, consumer-driven definition of free range. Otherwise we will continue to have no idea whether the eggs we buy are genuinely free range or not. To do this we need $10,000 to buy a billboard that Ministers can’t ignore.

Money raised over $10,000 will go to additional advertising with a simple message: consumers want clear labels on free range eggs.



Successful
on 26th Nov 2015 at 10:18pm. The payment portal is closed now.
A$5 +Thank you!Thanks for donating to our campaign. You'll get a personalised thank you email from our Campaigns team with a special egg recipe.
44 Chosen | Unlimited AvailableEst. delivery is December 2015
A$10 +An egg recipe e-bookThe Good Egg, Cracking Egg Recipes is a collection of egg recipes from farmers and campaign allies. An essential cookbook to turn your free range eggs into delicious meals.
317 Chosen | Unlimited AvailableEst. delivery is December 2015
A$25 +Give a cluck toteA tote that not only looks good but will help you work out which eggs come from hens with low stocking densities when shopping.
180 Chosen | 20 AvailableEst. delivery is December 2015
A$35 +Give a cluck tea-towelA tea-towel that will make you feel good about drying your hands.
131 Chosen | 19 AvailableEst. delivery is December 2015
A$50 +Give a cluck t-shirtThis lovely 'Give a cluck' t-shirt will turn heads. Shirts are from AS Colour and are available in both men and women's styles. These shirts are made from production facilities that are W.R.A.P certified, ensuring a sweat-shop free product and ethical work conditions.
77 Chosen | 73 AvailableEst. delivery is December 2015
A$100 +The kitchen setEverything you need for cooking up eggs; a 'Give a cluck' apron, tea-towel and egg recipe e-book. You'll have the best looking kitchen in town.
48 Chosen | 52 AvailableEst. delivery is December 2015
A$250 +All GoneBillboard naming rightsTo say thanks for this generous donation, we want to put your name on our MASSIVE billboard. You will be known Australia-wide as a passionate free range egg advocate!
4 Chosen | 0 AvailableEst. delivery is January 2016
A$1000 +Freerange weekend getawayA weekend getaway at a beautiful homestead and free range farm. Relax and see how genuine free range eggs are produced. This package includes; - 3 night stay at Cuppacumbalong for 2 people - A tour of Cuppacumbalong free range farm - $100 food voucher at Canberra cafe, PorkBarrel Visit Cuppacumbalong's website for more info: http://www.cuppacumbalong.com.au/ Date of visit will need to be confirmed with Cuppacumbalong and set dates can’t be guaranteed.
0 Chosen | 2 AvailableEst. delivery is December 2015