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Basic Conception - or BiCi for short - is a smart bicycle with inbuilt sensors that track your cycling stats, guide you along your route, offer powerful anti-theft protection and keep you safe. As the first smart bike built by AOAO Studio, BiCi is a product of our belief that good design embodies the needs of its time. 

Have you ever thought of what a modern bike means to you? We believe that it is far from a simple vehicle or a tool for competitive cyclists. BiCi collects data on your cycling habits and routes, preserving the memory and metrics of your rides. 


BiCi started form an idea and a few sketches. From there, 3D printing and thorough component sourcing helped us create the first rideable model. But completing a great prototype wasn't the end goal for us - we wanted to make sure BiCi was truly representative of the modern cyclist's ideal for a bike.

To figure this out, we launched the Qizi Program in August this year. Named after a popular mountain destination in Tibet, we enlisted early adopters and avid cyclists to join us on a 4-month journey of the program, including cycling trips, discussion sessions, design workshops and the odd bicycle-themed movie night, etc. We collected loads of constructive feedback and ideas to improve BiCi, and also made lots of new friends who shared the same value with us.





项目理念

启孜是基本概念出品的第一款自行车,但不仅仅是一辆自行车。
它是一辆有大脑的自行车,好玩,并且懂你。它像是一匹通人性的坐骑,一个与你同行,和你成长的小伙伴。
让它带你突破一切有形无形的框,享受城市轻骑的自由自在。

基本概念更是我们团队做产品的信念。
一件好的、对的产品,应该符合这个时代的特质和人们的期待。它应当融合这个时代的材料、制造工艺和科学技术发展。
属于这个时代的自行车应当是什么样子的?
它不该再仅仅是一件简单的代步工具,或是竞赛选手的专业设备,它应该是你的骑行伙伴,风雨无阻地陪伴着你!




启孜计划


基本概念诞生于一张白纸,一个想法。从设计草图到3D建模、从选购配件到组装,每一个环节都经历了无数次的讨论、测试、推翻、再开始....
但我们做到了!2014年7月,我们完成了第一辆基本概念.启孜样车,我们坚定而踏实地走到这一天。
未来的路还很远,但是前方碧海蓝天。青春虽然短暂,但故事还没完。

                                                                     



启孜峰位于西藏,是所有登山初学者都会去攀登的一座雪山。将基本概念项目比作攀登高峰,我们把第一代产品命名为启孜,是一个伟大征程的起点。为了一刻不停地去打磨、去改进、去完善它,我们在8月发布了启孜计划,征集为完善产品做出重要贡献的天使用户。启孜计划历经近4个月的线上线下互动,包括一系列开放日、骑行活动、单车主题电影日、单车知识分享、微信讨论群、设计师workshop,等等。在这段时间里,我们收集了许多建设性意见,更重要的,是因此结识了一帮认同我们的理念、热爱自行车的朋友。



启孜活动——骑行日


启孜活动——嘉年华


产品介绍

a. 智能功能
       

                    
       i.   精准数据:启孜内置的传感器比手机或其他可穿戴设备更精确地记录您的骑行,并可以自动识别骑行状态,将实时的数据同步至手机APP中显示。同步的骑行数据包括:时速、地图轨迹、踏频、爬坡、心率等。用户可以在骑行结束后查看历史骑行记录,根据骑行记录制定骑行训练计划。


          ii.  安全防盗:手机或其他智能设备与启孜配对,通过蓝牙连接进行上锁、解锁、监控、查看启孜位置等操作。进入监控模式后,如车主不在身旁,启孜会在被移动时报警,并及时通知车主,车架内应急电池可待机长达一个月之久。

        iii.  智能灯光:启孜拥有一颗感光的眼睛,它能在夜晚或您骑入黑暗时自动打开内置灯光系统,保障您的骑行安全。车把示宽灯可以根据您的骑行速度改变颜色,夜晚骑行更加帅气。

                     
        iv.  地图导航:骑行在户外再也不怕迷路,启孜可为您的骑行导航!您只需要在APP中设定骑行路线,启孜就可以通过车把震动与示宽灯来提示您应该如何前往目的地。方便,安全!



       v.  自发电系统:启孜的能量来源于您的骑行,在骑行中通过发电花鼓产生的电量。启孜的心脏,BiCi - Pivot采用ARM架构的低功耗主控芯片,确保发电量足以为所有元器件供给,还可以应急为手机进行充电。外出骑行再也不用担心电量问题!



       vi. 骑行社区:Never Ride Alone! 和伙伴们一起骑行是快乐的。基本概念骑行社区为您提供与其他骑友交流的平台。您可以加入骑行车队,并和队友们一同完成各项骑行挑战。竞技为骑行带来无尽的快乐。启孜是一款拥有专业级配置的自行车,为了更好地发挥它,我们在APP中提供了在线骑行PK功能,赶快来获得冠军,收集勋章吧!



b. 自行车

        i.   碳纤维 - 为自行车而生

        数万根碳素原丝编织成的卓越材料——碳纤维。它是轻盈、优美、强韧的代名词。它的重量是珞钼钢的五分之一,铝合金的五分之三。同时,碳纤维的抗拉强度是珞钼钢的9倍,比强度高达35倍。其外形有显著的各向异性柔软,沿纤维轴方向表现出很高的强度,具有很强的吸震效果。同时,碳纤维的加工工艺采用一体成型的方法,让其外形十分自然优美,不会出现任何焊接痕迹,为工业设计提供了极大的空间。目前,世界最高级别的自行车赛环法大赛已几乎被碳纤维自行车统治,是自行车领域的绝对王者材料。

          
  ii.  451轮组 - 城市中最性感的自行车

      自行车的轮径的选择决定了你如何使用,选择29寸的公路车追求的是速度感但骑行体验很差,选择26寸山地车骑行舒服但非常臃肿,选择20寸小轮车通勤轻便可速度不够快。如果你想要自行车在城市可轻便通勤,同时又拥有非常不俗的速度感,那么启孜的451轮组(22寸)是好选择。它具有与小轮车、折叠车相同的便携性,同时可以获得很好的速度感,是综合指数最高的车型。


        iii. 竞技性 - 专业级传动系统

        如果说车架是骨骼,那么由链条、牙盘、飞轮、后拨、指拨组成的自行车传动系统,是自行车的血肉。优秀的传动系统,不仅提供了极大的齿轮比范围,让你自由驰骋于不同的路况,还能彻底改善你的骑行体验,极大提高骑行效率。启孜配备了专业级别的传动部件,其目的不止是希望所有人都能享受速度带来的快感,更多地,我们希望每一位用户都可以从轻松高效的骑行中发现乐趣,爱上骑行这样一种生活方式。


       iv.  专注 - 极致挑选每一个配件

     决定一辆自行车是否卓越,永远不是因为一个发烧级的套件,而是合适。合适的车架、前叉、把组、传动系统、轮组,合适的把套、脚踏、坐垫,才能使您的自行车完全发挥出它的潜力,每一个配件的浑然天成让骑行变成一种享受。启孜的每一部分都是命中注定的搭配。



c. 城市 X 运动 X 郊游 One for all

      城市骑行最性感的451轮组,搭配专业级传动系统与智能模块,一辆启孜,即可满足城市通勤、休闲郊游、运动健身、轻量级竞技等不同场景下的需求!





关于定价

关于定价,团队在思考很久后将话语权交给用户,在10月发起了一次定价活动。我们给出了启孜基本版的配置参数和功能介绍,以及市面上类似配置的两款车的售价供参考,由用户投票给出他们对于启孜的心理价位。约400名用户参与了此次定价活动,最终得出的平均价位为5592元。
但是为什么最终决定启孜基本版的售价为3999元?CEO蒋旻宸给出了他的想法:

对我们而言,创立‘基本概念’并不是为了赚钱。如果为了赚钱,我不会放弃在伦敦投行的工作;如果不是因为爱情,小米饭也不会放弃硅谷年薪百万的职位陪我创业;如果不是因为梦想,胡伟早就被挖去更高大上的公司。我想要的,是与更多人分享亲手创造的美好。 

BiCi是美好的,因为这将是一群热爱自行车的年轻人全部的青春。

我们认为自行车行业太过传统,大多数自行车品牌并不真正理解骑行,对于自行车的理解仅仅停留在‘成本、参数、售价’,他们不在乎自行车的工业设计,他们不理会科技的发展,自顾自把持着销售渠道年复一年地卖着没有灵魂的自行车。

我们要改变这一切,我们要做的自行车不是由零件、芯片组成的,而是由‘爱’。

我觉得自己还很难像商人一样用她去牟利。因为基本概念与初期的用户之间并不是一种商业关系,而更像是一起创业的伙伴。Rocky一直在和我们交流产品的定位,章鱼帮我们带队骑车,西瓜等志愿者在创客嘉年华上一站就是一整天。这一切都让我们心怀感恩,也为‘启孜’赋予了非同寻常的意义。

‘启孜’是一辆由用户设计出来的智能自行车,她属于每一位参与者。

那么多热心的粉丝,我们多希望他们都能骑上‘启孜’,但我没有能力每人赠送一辆。5592元的启孜性价比很高,但是作为第一代车,我们觉得可以抛开配置,只谈情怀。就像我说的,每一辆BiCi都是因爱而生,每一位天使用户都是她‘灵魂’的延续。

我希望真正热爱BiCi的人,骑上我们的自行车。我们能做的,给启孜重新定价: 3999 元。

这个世界上大部分的‘亏本甩卖’都是骗人的,但我们是例外。也许我们目前还无法赚钱,但是我们结识了许多珍贵的天使用户,这是无价。BiCi要走的路还很长,梦想还很遥远,请与我们一同上路!


What is special about BiCi?

A. Intelligent Functions


  i. Accurate riding data: The sensor built into each BiCi is more accurate than those of cellphones or other wearable devices often used by cyclists. It automatically identifies your cycling status and syncs the data to the BiCi App developed by our team (available for iOS and android platform). BiCi tracks your speed per hour, map route, cadence, terrain elevation and heart rate. This information is also archived so you can look back on past trips the next time you plan your ride.


ii. Anti-theft security: Paired with cellphone or other devices via bluetooth, BiCi can carry out instructions such as Lock, Unlock, Monitor, Locate and more. In Monitor mode, BiCi will trigger an alarm if it is moved without its owner nearby and send a notification to your phone. With its backup power battery, BiCi gets around 30 days on standby even if it is stolen, so that you can easily locate and recover it after a theft.

iii. Interactive lighting system: BiCi has a light-sensitive eye which automatically activates its lighting system while you ride at night or into a dark area. As an extra detail, the color of the lights on its handlebar vary automatically according to your speed. Isn't that handsome?


iv. GPS navigation: No more getting lost in the wild. Set your cycling route in the BiCi App and receive directional vibrations and lighting through the handlebars to guide you safely on your way, without ever needing to risk a glance at your GPS. 


v. Self-power-generation system: The hub dynamo produces electricity during your cycling, which powers BiCi's processor and lighting system.  


vi. Online cycling community: Never ride alone! BiCi’s cycling community provides a platform for you to communicate with other riders. Join cycling teams and complete challenges, for some competitive flavour in your cycling life and bragging rights over achievement badges. 



B. The Best of Cycling Tech

i. Carbon fibre frame - the choice of Tour de France

The BiCi frame is made of carbon fibre, a material synonymous with the light, the elegant and the tough. It weighs only as much as three fifth of aluminium alloy or one fifth of Cr-Mo steel, with a tensile strength of 9 times Cr-Mo and a specific strength of 35 times. It is also more flexible and has excellent shock-absorption. Plus, it's beautiful to look at - smooth and fluid without ugly welding joins.  


ii. 22-inch Wheels - Versatility for Urban Cycling

Wheel size largely depends on what you're using your bike for. 29-inch road bicycles are fast but not particularly comfortable, 26-inch mountain bike wheels are comfortable but heavy and 20-inchers are highly portable but kind of slow. We settled on a versatile 22-inch wheel for BiCi, which makes it an ideal commuter bicycle - portable without over compromising on speed, cycling efficiency and comfortableness.  


iii. Professional Standard Transmission System

An excellent transmission allows you to zoom down various elevations with a great number of gear ratios. Therefore, it improves cycling efficiency and ultimately helps you enjoy your riding. Equipped with professional-grade parts, BiCi has been designed for the smoothest, most memorable rides.


iv. Carefully selected components

The quality of a bicycle is determined not by one high-end part, but by the overall fitness of all its pieces. All components, whether front fork or handlebar, pedal or saddle, have been most carefully selected for BiCi. Each part works to the maximum of its potential, turning your ordinary rides into fantastic journeys. You will find every unit of BiCi is marvelously matched.


C. Commute & Sport & Excursion--All in One

The hottest 22-inch wheel for urban cycling, the most professional transmission system and intelligent module… All of those can be found in one single BiCi. It is the one that caters for all kinds of needs, such as urban commute, pleasure trip, exercises and fitness, lightweight race and so on.




关于我们 AOAO Studio

AOAO Studio只是一家互联网创业团队?

不!我们是新时代自行车的概念赋予者!

我们有放弃伦敦优渥工作只想成为maker的CEO,有当了八年老程序猿的车间主任,有从全球知名创意公司Frog Design走出的设计大牛,有自硅谷归来的CPA,有自营单车网店精通市场的供应链管理专家,等等,我们的团队成员还在不断增长。

基因均衡的团队,有技术,有美感,有创意,有实力——更重要的是,我们热爱自行车,热爱创业这件事。

欲知更多关于AOAO Studio的详情,请点击http://www.bi-ci.com

联系我们:
         邮箱: contact@bi-ci.com
         电话: 86-21-31600166
         微信公众号: bici-bike

         腾讯QQ群:426207925
         公司地址: 上海市杨浦区淞沪路316号创智天地5号楼B1层

报道:



配置及颜色

启孜 基本版的配置及颜色如下:


启孜 专家版的配置如下, 目前专家版只有黑色版发售。





困难与挑战

我们的项目非常跨界,涉及到软件开发、电路芯片研发、电路芯片调试封装、工业设计、工业生产、软件开发以及无数的自行车配件采购。想要打造愉悦的骑行体验,不仅仅是功能的简单叠加,而是通过每一个环节的极致打磨,提供完整的骑行体验升级。

譬如,将芯片植入车身,相当于给自行车一颗心脏。芯片的尺寸,安装位置,固定,抗高温(车架低温烤漆),防水,等等都是前无古人的尝试。

我们采用了Lean Startup的创业方法,帮我们节省了很多时间,并快速地修正了许多错误的尝试。Lean是移动互联网领域近年来最成功的创业模式,但是目前仍很少应用在硬件创业领域。因为硬件的迭代速更慢,而且制造难度都远远大于软件,想要快速更替硬件的版本是一件很难的事,更何况,我们从事的是一个跨越多个领域的事!

但我们还是做到了,成为最先研制出智能自行车的团队。我们不仅完美解决了内置芯片走线等问题,更将发电花鼓引入到整车系统,由骑行为整车供电!我们很好地运用了Lean的思想,首先使用Adruino以及Macro Adruino作为最初的数款工程车的主控芯片,同时利用启孜计划的机会邀请许多感兴趣的用户试骑并提供意见。在完善功能逻辑后,我们才开始着手PCB电路板的研发,节省了许多时间。同时我们优秀的工业设计师团队访问了国内多家知名的碳纤维制造工厂,并与他们的工程师和设计师反复交流,终于想出了完善的芯片植入问题的解决方案!


Specs and Colours

The specs and colors selection of BiCi Basic Version are as following -


The specs of BiCi Expert Version are as following, only in black color -






FAQ

关于自行车配置

Q - 基本版和专家版有什么区别?
A - 两者采用了相同的碳纤维车架、BiCi智能芯片、以及手机APP服务。基本版在配置上主要采用了禧玛诺Tiagra 1*10速平把套件。专家版使用了造型更为犀利的公路弯把,定位中有了更多的竞技取向,配备了全套的22速105 5800 2*11速套件。外胎由建大改为了世文Durano。轮组使用了Vuelta四培林成品轮组。国内用户可以在明年+500元升级为碳纤维把组与昆腾超轻磨电花鼓,工作人员会同您确认。具体的配置信息可以访问官网www.bi-ci.com 在正式发货之前,我们还有可能会对配置进行细微调整,就不单个另行通知了。

Q - 启孜是否自带照明前灯?
A - 考虑到车前灯不是所有骑行环境下都必需,且会增加重量、功耗和影响外观整体性,我们决定前灯不作为整车的一部分,如有需要,用户可自行选配,位置随意。

Q - 启孜是否自带手机座?
A - 手机型号不一样,底座也不一样,不作为标配,用户可根据需要自行选购。

Q - 启孜能否为手机充电?
A - 启孜正常工作时无法为手机充电。应急时,用户可以使用启孜的发电花鼓接上专用的手机电源线,在骑行时为手机充电。

Q - 车架是否已通过质量测试?
A - 车架测试达到欧盟标准并超过20%。

Q - 车架有几个尺寸?
A - 车架尺寸为均码,尺寸、规格、碳强度基本版同专家版保持一致。

Q - 有哪些颜色可选?
A - 基本版有五个颜色可供选择,启孜专家版仅限黑色。基本概念BiCi的设计风格注重简洁大方,所以启孜的车身颜色都为纯色。

Q - 启孜是否配有脚撑和挡泥板?
A - 中高端的自行车,特别是碳纤维自行车一般来说不配备脚撑和挡泥板的,因此我们在设计时并没有将其列为标配,有需要的朋友可以单独配置。

关于智能功能

Q - app支持什么系统?
A - app支持iOS和android两个平台。

Q - 码表功能都必须配合手机来记录吗?
A - 不是必须带手机,启孜内部OS有存储功能,可以在下次连接手机后自动同步到手机。

Q - 你们配备的是电子锁还是机械锁?
A - 启孜配备的电子监控功能结合车内传感器可一定程度提高盗窃成本,降低被盗的概率。不采用机械锁的原因是考虑到器械锁稳定性较差,可能会给骑行带来安全隐患。

Q - 车子内置导航定位,还是依靠手机的导航定位功能?
A - 车子的智能芯片内置GPS芯片。

Q - 踏频数据是如何采集的?
A - 通过车内踏频传感器得到的精准数据。

Q - 启孜防水吗?
A - 芯片和线路会做防水处理,其他机械结构和普通自行车防水程度是一样的。

关于售后服务

Q - 如何组装启孜?
A - 由我们提供的标准物流快件寄到您手中的启孜,建议您去附近的自行车店完成简单的组装,当然您也可以发扬工匠精神自己动手安装:)。同时,如果需要升级到整车物流,您可以和我们联系,需额外支付一定的运费。

Q - 启孜可以升级吗?
A - 软件和固件都可以通过手机APP升级,套件升级不会影响到其他电子元器件。

Q - 是否保修?
A - 质量问题保修,使用问题不保修。车架保修3年,零件参照行货标准保修,一般一年左右。

关于Pozible订单

Q - 付定金的用户是否可以选择颜色?
A - 当然可以,我们确认订单时会跟您确认颜色的。

Q - 邮费如何选择?
A - 江浙沪皖:¥30;京津鲁豫闽冀赣粤湘鄂川黑陕晋云黔甘吉蒙渝辽桂宁琼:¥100;青藏疆:¥200。

Q - 付定金跟付全款有何区别?
A - 支付全款时要选择邮费、颜色等信息,支付全款会优先发货,并附赠礼物一个。

Q - 发货日期是什么时间?
A - 预计Pozible上的付全款用户会在2015年6月左右发货,付定金用户会在7月左右发货,如可提前我们也会通知各位。

Q - 是否可以取消预订?
A - 众筹期间可以取消,如有需要请及时联系我们,我们代向Pozible提交申请。退款产生的手续费为:银行、支付宝移动端和PC端分别对应收取1.3%、2%和1.2%每笔。众筹项目结束后定金恕不退还。


How The Funds Will Be Used

The funds will be used for the first limited manufacturing run of the BiCi. Thank you for your support!

The Challenges

The BiCi project has been a multi-discipline one, requiring knowledge and expertise in many fields - software development, circuit chip R&D and debugging, industrial design, manufacture and supply chain management, etc. Finding the balance between these has been among our biggest  and most rewarding challenges.  

A chip to a frame is what a heart is to a body. We sourced and tested a myriad of chips in search of the perfect size, durability and function. Once we had a model that worked like we wanted it to, our designers visited many carbon fibre factories to develop a frame that would work seamlessly with the heart of our bikes. On top of this, there were issues of cabling for the hub dynamo that would power the bike, and the challenges of developing a PCB circuit. 

We adopted the Lean Startup model of entrepreneurship, which is usually used for mobile apps, and was challenging for us as a hardware company. But the difficulty was worth it, as we saved much time and made us highly adaptable through the many phases of improving BiCi.  

Successful
on 21st Feb 2015 at 1:02am. The payment portal is closed now.
CNY¥10 +Thank you for support!Thanks a lot! Warm and fuzzy feeling, you helped a group of young guys realise their dream.
164 Chosen | Unlimited AvailableEst. delivery is June 2015
CNY¥300 +All GoneBasic Version DepositThanks for supporting us. This is your deposit for one Basic Version of BiCi, it will be shipped around July 2015. Please note, you will still need to pay the rest of $594 USD plus shipping cost when your BiCi is ready. We will get in touch with you closer to the date. Your BiCi will not be shipped until all payment is cleared.
60 Chosen | 0 AvailableEst. delivery is July 2015
CNY¥500 +All GoneExpert Version DepositThanks for supporting us. This is your deposit for one Expert Version of BiCi, it will be shipped around July 2015. Please note, you will still need to pay the rest of $883 USD plus shipping cost when your BiCi is ready. We will get in touch with you closer to the date. Your BiCi will not be shipped until all payment is cleared.
40 Chosen | 0 AvailableEst. delivery is July 2015
CNY¥3999 +All GoneBiCi - Basic VersionReceive a basic version of the BiCi. This price below cost is only for our first supporters. Weight 8kg. Specs and colour can be seen in the introduction. At the same time,you will received one limited edition of our BiCi cup.Thank you for you support! Shipping costs and other fees apply.
20 Chosen | 0 AvailableEst. delivery is June 2015
CNY¥5999 +BiCi - Expert VersionReceive an expert version of the BiCi with more impressive and upgraded specs. Only available in black. Weight 8kg. Specs can be seen in the introduction. At the same time,you will received one limited edition of our BiCi cup.Thank you for you support! Shipping costs and other fees apply
17 Chosen | 3 AvailableEst. delivery is June 2015