Protect the Star Observer
We want to thank you all. We not only hit our target, we smashed it. We didn't achieve this on our own. Many, many people and organisations across Australia helped spread the word, and contributed to our success.
The support we have seen throughout our crowdfunding campaign has been overwhelming, I think it has reminded us all of the importance of keeping a strong independent voice for the LGBTI community.
Our thanks go out to the more than 500 individuals and organisations who joined together to protect independent journalism, and ensure the LGBTI community continues to have a powerful voice.
While the lives of LGBTI people are safer in Australia today than they were in 1979, when the Star Observer was founded, there are still many challenges facing us all, and plenty of unfinished business.
To help us continue into the future, we have decided to keep offering a few of our fundraising items via Pozible. All funds we raise now, and in the future, will have a single goal. To Protect the Star, the independent voice for the LGBTI community.
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Original campaign:
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The Star Observer needs your help. We are facing a dire threat.
A perfect storm threatens the Star Observer, the not-for profit publication dedicated to Australia’s gay, lesbian, bisexual, trans* and intersex community.
We need to raise money to protect the Star, and ensure our community does not lose it's voice (watch this video to find out more or see coverage on the ABC's 7:30 Report).
The independent nature of our reporting makes us a high profile target. Legal battles are a reality of investigative journalism, some battles are over, others ongoing. But the expense and distraction of these battles has been high at a time when the Star Observer has been reinventing itself.
Our community ownership structure prevents us raising funds from shareholders or commercial investors and so we are reaching out to you, our community for help.
Put bluntly, we need your support right now. If just 2,500 of you, our loyal readers, pledged a tiny $30, we will easily hit our funding target.
To see the Star Observer in action, have a look at our site, visit us on Facebook, or read our latest magazines.
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Our first story was written 35 years ago. As a community-run and owned news organisation, we have built an international reputation for fearless reporting, independent of any politician or corporation. From the early days of Mardi Gras, through the AIDS crisis, to the battle for marriage equality, the Star Observer has been there providing in-depth and independent journalism.
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Most of our readers now read our articles on their phones and tablets. Even so, many people still love thumbing through the longer articles in our beautifully-produced monthly magazine.
There are now more than 120,000 loyal readers like you, who read our articles each month online and in print. Many of you join us on Facebook to debate the issues.
Through it all, we have remained a not-for-profit business owned by your community.
Our independence and community focus sets us apart.
But all this takes a very significant amount of money and effort.
Your support will help us continue what we do best.
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We started our journey in 1979 as a simple local newspaper, but have come a long, long way with your support. Because like you-we have moved with the times. But through it all, one thing has always stayed the same. We are still a not-for-profit business. Owned by the community.
Any proceeds we make are re-invested back into our journalism, and support for LGBTI community groups around Australia.
And not just one or two groups.
The Star Observer has publicised and supported pretty much every LGBTI organisation within Australia, including Sydney Gay and Lesbian Mardi Gras, Midsumma, Brisbane Pride, ACON, the Victorian AIDS Council, Gay and Lesbian Rights Lobby (NSW and Victoria), Queer Screen, the Melbourne Queer Film Festival, Aurora Group, the Bobby Goldsmith Foundation, Positive Living NSW, and the Sydney Gay and Lesbian Business Association.
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Now we need your support.
If you chip in today, It will allow us to continue bringing you great news articles everyday, investigate important issues, create definitive guides to help you enjoy your favourite community festivals, and document our community's contribution to Australian society.
Your support will help us continue what we do best.
ANY amount you can pledge will help us to protect the voice of the LGBTI community and continue 35 years of fearless, independent journalism.
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How The Funds Will Be Used
Where will all of this money go? Well that is also really simple.
It will help us fund our legal defence, restructure our business, produce our monthly magazines, and pay a very modest amount to our hard working journalists and production team. We run a very lean operation, and there is no money spent on frivolous items.
Ideally, we would like to smash our target and raise $125,000, which would allow us to also upgrade our website, hire more journalists and writers, and deliver an amazing experience for our audience over the Midsumma and Mardi Gras seasons.
Isn’t protecting the Star Observer as part of our community worth the price of a few flat whites?
The Star Observer doesn’t have the backing of an agenda-ridden multi-million dollar media company, we don’t have remote shareholders with deep pockets. Rather, the Star Observer is managed by a board of volunteers from the LGBTI community.
With a pledge from you, we can keep bringing you the best gay, lesbian, bisexual, trans* and intersex journalism.
The Challenges
With your support, we will be able to efficiently deliver on our goals.
Our pledge to you is simple. Every dollar of support you provide will be used wisely, to achieve the ongoing success of the Star Observer.
Anonymous supporter
Your pledge will be accepted gratefully, and you will have the warm feeling of having helped protect the Star Observer.
Name in lights
We will put your NAME on our Star Supporter page within our next issue of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au.
Let me feel the love
We will put your NAME and PHOTO on our Star Supporter page within our next issue of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au. AND We will post you the next three editions of the Star Observer Magazine (mail within Australia only).
Community Hero
We will acknowledge you as a community hero on our Star Supporter page within our next issue of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au (optional) AND We will provide a credit of $200 for a sponsored editorial feature to the community organisation you select from our list of community partners.
Star Patron - Tour
We prominently acknowledge you as a Star Patron within the next twelve issues of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au. AND We will provide individual thanks and acknowledgement of your support via our Facebook presence. AND We will give you a personal tour of our Sydney office, an overview of our operations, and a chance to meet our team. You need to cover your costs of getting to our office.
Star Patron -Framed Cover
We prominently acknowledge you as a Star Patron within the next twelve issues of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au. AND We will provide individual thanks and acknowledgement of your support via our Facebook presence. AND We will create a mockup Star Observer cover with a photo you provide, and your nominated headlines. We will frame the cover, and send it to you. Shipping within Australia via post.
Business supporter
We will provide you with 3 months of advertising on our Business Directory page within the Star Observer print magazine. The usual price for this advertising is $1200, so you are saving a MASSIVE $600 dollars. You will need to provide us with suitable artwork for the ad. AND We will put your NAME and LOGO on our Star Supporter page within our next issue of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au.
Paparazzi
We will send one of our photo journalists to your event in Sydney, Melbourne, Brisbane or Canberra. Our photographer will stay for one hour, and document the highlights of your fantastic event. The best 10 photos will be selected by our editor, and published on www.starobserver.com.au and posted to Facebook.
Loud and proud
We will give you a half page ad in the next issue of the Star Observer printed magazine and 20,000 banner ad impressions on our website (total normal value is $2500), so that you can loudly proclaim to the world your support for the Star Observer and independent journalism. You need to provide your ad artwork. AND We will acknowledge you as a community hero on our Star Supporter page within our next issue of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au.
Got something to say
We will interview you for a one page article written by one of our journalists. The article will appear in the Star Observer print edition magazine and on www.starobserver.com.au. This usually costs our advertisers $2500, so you will save a MASSIVE $1300. The topic will need to be mutually agreed with our editor, and we will be more than happy to help you select the perfect topic. AND We will send you 5 copies of the print edition of the Star Observer Magazine that has your interview.
Burning issue
Our journalists will write a two page feature article on a cause or issue dear to your heart. The article will appear in the Star Observer print edition magazine and on www.starobserver.com.au. This usually costs our advertisers $5000, so you will save a MASSIVE $2400. The topic will need to be mutually agreed with our editor, and we will be more than happy to help you select the perfect topic.
Quarter
We will give you a print advertising campaign in the Star Observer print edition magazine to promote your business or organisation. It includes quarter page ads in 4 issues. You need to provide your ad artwork. The normal price for this is $6000, so you are saving a massive $3000.
Digital blitzkreig
We will give you a major digital advertising campaign on www.starobserver.com.au to promote your business or organisation, with 240,000 banner ad impressions. You need to provide your ad artwork. The normal price for this is $9600, so you are saving a massive $4800. AND We will acknowledge you as a community hero on our Star Supporter page within our next issue of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au.
Photo story extravaganza
We will interview you and organise a 1 hour photoshoot in either Sydney. Melbourne, Canberra, or Brisbane. The finished article will be a double page spread layout, and appear in the Star Observer print edition magazine and on www.starobserver.com.au. The photoshoot theme will need to be mutually agreed with our editor, and we will help you select the perfect topic and theme. AND We will send you 5 copies of the print edition of the Star Observer Magazine that has your photoshoot.
Massive exposure
We will provide you or your business/organisation with the opportunity to enormously lift your profile to our audience. You will receive everything from BOTH our Digital Blitzkreig and Photo Story Extravaganza rewards. The combined price we usually charge for these items is $14,600, so you save an incredible $5,100.
Out and about in Sydney
We will put your NAME on our Star Supporter page within our next issue of the Star Observer Magazine, and on our Star Supporter page on www.starobserver.com.au. AND 6 month membership of Culture Vultures (usually $50), which offers unique access to arts, film, music, sports, and theatre events at a TINY fraction of the usual price. Culture Vultures is currently only available for events in Sydney.