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One of the best things about Melbourne is its food, and part of what makes Melbourne’s food so special is the beautiful local produce that grows right on the edge of the city.



In a fast-changing world, sourcing our food locally just makes sense. So wouldn’t it be terrible if we lost our local farms? Well, that’s exactly what’s happening. Without us even realizing it, Melbourne is losing its farms, along with its world-class local food and a large chunk of what makes the city so special. As the city grows, it is gobbling up our best farmland and replacing it with houses.

The Food Alliance wants to tell the story of Melbourne’s local farms and foodbowl regions. We believe it's vital to understand what we’re losing, and what’s really at stake. Did you know that over 90% of Victoria’s strawberries and raspberries are produced on the edge of Melbourne? Or that over 70% of Australia’s asparagus is produced in Koo Wee Rup, an area South-East of Melbourne that has the ideal growing conditions for this delicious spring vegetable?



If we understand the importance of these farming areas on Melbourne’s fringe, then we can protect them. We want to communicate to the public and policy makers the significance of these areas for Melbourne’s food supply. This is an important first step in securing long term protection for these areas so that future generations can continue to enjoy local foods from Melbourne. We all understand the importance of superannuation and saving for the future. These foodbowl areas around Melbourne are our collective superannuation fund, our food for the future. Now is the time to act to protect them.

Some Of My Previous Work

This is a joint project between the Food Alliance, where Dr Rachel Carey and Dr Nick Rose are based, and the Victorian Farmers Market Association, where Sam Edmonds is the Executive Officer.

The Food Alliance has a strong track record in research on Victoria's fruit and vegetable supply and threats to Melbourne's food production from urban development. The Food Alliance's previous publications in this area include 'A resilient fruit and vegetable supply for a healthy Victoria' and 'Planning for Food: Towards a prosperous, resilient and healthy food system through Victoria's Metropolitan Planning Strategy'.

The Victorian Farmers' Market Association supports and promotes authentic farmers' markets throughout Victoria where Victorian farmers sell fresh local produce direct to the public. There are now over 50 genuine farmers' markets in Victoria where over 2000 farmers sell local produce direct to consumers.


How The Funds Will Be Used

We will use the funds to conduct research and gather data about six of Melbourne’s most important growing areas on the edge of the city and to turn this data into a set of infographics. The areas are Werribee, Cranbourne, Bacchus Marsh, Koo Wee Rup, the Mornington Peninsula and the Yarra Ranges. We’ll also tell the stories of some of the farmers in these foodbowl areas, and we’ll produce lists of where you can buy fresh produce at the farmgate.

If we raise $9,000, we’ll be able to profile two of Melbourne’s most important growing areas: Werribee and Cranbourne. We’ll start with these areas because they are closest to the city and therefore most under threat. If we raise $12,000, we can carry out research into two more of Melbourne’s important growing areas and if we reach our target of $15,000 we can profile all six of Melbourne’s most important growing areas.


Michael and Mandy Green, Greens Organic Farm, Clayton South

The Challenges

The key risk for this project is not raising sufficient funds to carry it out. We have the capacity and the expertise and are building on a significant body of previous work in the area. We also have good relationships with local councils, producers and other stakeholders that will assist us in gathering the data.
Successful
on 6th Dec 2013 at 11:59am. The payment portal is closed now.
A$20 +A huge thank you and a printed colour poster of one of the infographics that we produce during the project.
17 Chosen | Unlimited AvailableEst. delivery is May 2014
A$50 +Thanks! We'd like to give you a printed colour poster of one of the infographics that we produce and a colour copy of the Food Alliance's report on 'A resilient fruit and vegetable supply for a healthy Victoria'.
9 Chosen | 16 AvailableEst. delivery is May 2014
A$90 +A 1-year individual membership to The Digger's Club so you can grow your own heirloom fruit and veggies!
4 Chosen | 1 AvailableEst. delivery is January 2014
A$100 +Wow! Thanks for your support! We'd like to send you a printed colour poster of one of the infographics that we produce during the project and a VMFA Little Brown Book containing over $1000 of vouchers and discounts for local produce.
4 Chosen | 16 AvailableEst. delivery is May 2014
A$110 +All GoneA Worm Lovers starter pack of worms to start your own worm farm and two bottles of Vermilift worm juice to boost soil fertility and get your garden ready to grow some veggies!
1 Chosen | 0 AvailableEst. delivery is January 2014
A$180 +All GoneFour weeks supply of delicious organic Victorian veggies from Local Organics (you will be supplied with 4 small mixed veggie boxes over a month, each worth $35). Pick up from a collection point in Melbourne’s inner North - www.localorg.com.au
1 Chosen | 0 AvailableEst. delivery is January 2014
A$200 +A personal tour by the folks from Worm Lovers of their amazing worm farm and garden on the rooftop of Curtin House in Swanston St, Melbourne
0 Chosen | 1 AvailableEst. delivery is January 2014
A$220 +All GoneVIP 'Behind the scenes' winery tour A VIP 'behind the scenes' tour of Balnarring Vineyard on the Mornington Peninsula for a group of up to 6 people, including tastings of barrels and back vintages and a 15% discount on anything you buy at the cellar door. The tour can be taken any day of the week between 11am- 5pm and needs to be booked 24 hours in advance. The tour should be taken before June 2014.
1 Chosen | 0 AvailableEst. delivery is January 2014
A$225 +A Sweet Dreams Walking Tour for two from Queenies Food Tours Sweet dreams are made of this... cakes, profiteroles, truffles, hand-made chocolates… Try a morning walking tour for two of some of Melbourne’s best dessert shops. Andrew Prior of Queenies Food Tours will take you on a tour of seven different locations with try-and-buy included. This is the only walking tour of its kind in Melbourne and not to be missed! Bring a goodie bag for take-home indulgences! - www.queeniesfoodtours.com
0 Chosen | 1 AvailableEst. delivery is January 2014
A$240 +All GoneA $200 voucher for food tours with Melbourne Food Experiences Uncover Melbourne’s best kept foodie secrets with the experts. Several tours to choose from including Melbourne CBD, Victoria St in Richmond and Lygon St in Carlton -www.melbournefoodexperiences.com.au
1 Chosen | 0 AvailableEst. delivery is January 2014
A$250 +Guided Tour for up to 30 of South-East Water's Treatment Plant Looking for something different for a kids' birthday party or a large group? Here's something unique - your chance to find out what goes where when you flush your loo. Give the kids a fantastic treat, or share the experience with friends. A guided tour of South East Water's treatment plant at Carrum Downs for up to 30 people (children must be over 5). Note this tour must be taken during Victorian school holidays on a weekday.
0 Chosen | 1 AvailableEst. delivery is January 2014
A$500 +VIP tour of Melbourne Wholesale Market - Experience the sights, sounds and tastes of Melbourne’s Wholesale Fruit and Veg market and the National Flower Centre with a VIP tour of the market for a group of up to 6 people. Board the Tutti Fruitti express, an electric train that winds its way through the hustle and bustle of the market trading floors, then wander through the flower market before finishing with coffee and tea. The tour is from 6 – 7.30 am. Onsite parking is available for 2 cars.
0 Chosen | 1 AvailableEst. delivery is January 2014
A$1000 +Thanks! As a major project sponsor, we'll acknowledge you on the project page of our website and on all outputs of the research project, and will include your logo.
2 Chosen | Unlimited AvailableEst. delivery is October 2013