Milk! Records is a small, independent record label in Melbourne that was started by musicians Courtney Barnett and Jen Cloher. The collective- comprised of Barnett, Cloher, The Finks, Fraser A. Gorman, East Brunswick All Girls Chior and more- funded a limited edition 10" vinyl compilation.
Smashing their initial target in just one day, the campaign closed on August 14th 2014 having raised $22,288 — more than four times their goal.
This was made possible thanks to a series of great (and largely exclusive) rewards — tickets to the record's launch, and vinyl test pressings among them — and effective promotion via each of the artists' channels.
" It's nice to think it all paid off to push to do things my own way "