Belly of the Beast
WHAT IS BELLY OF THE BEAST?
Belly of the Beast is
the new design publication soon to be released by Old School the New School for
Design and Typography based in Melbourne, Australia. This is our very first publication (and the first of many), Belly of the Beast serves as a bold manifesto for the
school’s ideals, discussing the significance of the designer as an agent of
social change. It also examines how
integral it is to promote positive attitudes towards community, sustainability
and bringing humanity back into visual communication.
For a quick limited preview of the Belly of the Beast's 50 pages of content, find the online link here.
Old School the New School for Design and Typography headquarters
YOU TOO CAN BE A PART OF THIS NEW SOCIALLY DRIVEN MELBOURNE DESIGN MOVEMENT
Old School is running a 6 week Pozible campaign to raise a minimum of $1500 to get Belly of the Beast to press. As we are an alternative, not for profit design school we do need limited financial assistance. Your donations will not only go towards the printing and distribution of Belly of the Beast, it will also assist in building recognition of the power of design to create positive social change.
And in the very awesome event that we do receive more donations than expected, this money will go towards extra shipping costs and the promotional events and material we use to launch the Belly of the Beast.
On Friday the 21st of June 2013, we will be launching the Belly of the Beast with a unique celebration (that also shares the school’s very first birthday!), which will be held at the Old School headquarters in Coburg, Melbourne.
This special event will also serve as the summit for the Re-Belly-ion of
the Beast design engagement initiative,
a mind-expanding anti-competition that reinforces the ideas discussed in the
publication. You can read more about it
MORE ABOUT BELLY OF THE BEAST
We tell stories. We have the ability to effect people’s perceptions and broaden their mindset. We facilitate community involvement. We ask questions and start public conversations. We promote participation of audiences through thoughtful design. We work on the human level. We make the city mean more to it’s inhabitants than just bricks and mortar. We develop tools to help people influence their surroundings. We help communities solve hard problems. We empower people with new information. We show how alternative systems might work better. We improve the understanding of complex challenges faced by our communities. We create the tools for community collaboration. We help people engage with spaces and alter their perceptions of their own interactions. We develop curricula and teaching materials. We conduct workshops. We teach courses in design, history and social intervention. We work with community organisations and local government. We understand that small things can lead to big things. We are the creators of experience, the initiators of memory and the familiarisers of a sense of place.
Veronica Grow, Belly of the Beast
Belly of the Beast is robust and resilient. The child of Old School New School's creative visionary Veronica Grow, this publication will be carefully printed on sustainable stock, and presents a fresh and accessible examination of the way design can be used within the era of mass production and the corporate machine.
Belly of the Beast aims to incite and motivate its readers with engaging articles by an array of national and international influential designers and writers, including:
So come on and join the movement away from the corporate media and design spectacle! With such exciting and enriching rewards who can say no?
Your support is greatly appreciated.