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Supporters

The Products of Play:

 'Caching' in on Game Play



This research project is about finding out exactly what it is that we do when we play digital games. 


It's about investigating the values that we put on our experiences of video games and games-related play and culture. 


It proposes to study the attitudes of Australian gamers and non-gamers towards the 'products of play', from our experiences and memories to our networks and friends, our game collections and play-based habits.



FruitNinja

A heated Fruit Ninja duel between friends, image by Ethan Hein 


project background


The act of playing a digital, social or mobile game is now connected in unexpected and dynamic ways, and whether you are hurling Angry Birds while waiting in a queue or a dedicated Diamond League StarCraft player, chances are that games are part of your everyday media experiences.


Thanks to the recent research we know that Australia is a nation of gamers, people who identify as playing games at least once a week. We understand that together Aussie gamers spend more than $AU 2.5 billion on games annually. The average age of gamers in Australia is 36 and that women are rapidly catching up to men as regular players and consumers of games. 


We even have a pretty good idea about what motivates us to play, but we don't really understand or appreciate what it is we do when we play computer games. 


What do we value about our game-based play experiences that makes them different to other media activities like reading books and watching movies or TV, and how do these values inform our online identities, social behaviours and consumer choices?


Minecraft 3D

A castle from Minecraft printed in 3D, model and image by Post Apocalyptic Research Institute


smash the stereotypes


The persistent underlying message in news and popular media is that games and play are a "waste of time". The idea that gamers are all male, violent, addicted, lazy, foul-mouthed, couch potatoes, and that we value distraction over engaging is out of date and digital game play is too often and too easily characterised as being essentially unproductive. You can help change these attitudes and better inform our understanding of them.


Couch Potato

Gamers and games players are not stereotypical couch potatoes. Image by Oddsock


the survey


This project proposes to identify what Australians value about their game play, what it is they do when then play video games, what it is they build, keep, share and why.


The primary aim of the project is to develop a survey that will research the productiveness of play and examine how gamers and non-gamers value the results and experiences of digital games. 


The survey will investigate how gamers express themselves and their interests creatively through play and assist in determining whether such cultural products are of economic and historical significance.


Do you remember the first time you played a video game? What was it and why?



Mario Bros

Mario Bros cosplay, image by Sam Howzit.


 the cultural 'cache'


If we exceed the initial target, the aim is to use the further funds to design and build a cultural 'cache' for gamers to contribute their experiences first hand.

 

The purpose of the PlayCache will be to both celebrate and further research the contemporary phenomena of productive play in detail. 


The PlayCache will be an evolving online archive to record, analyse and report on the digital game play habits of Australian gamers: from YouTube 'Let's Play' style videos to highlights from gamer blogs and podcasts, Twitter trends and hashtags, Facebook statuses and likes, screenshots from Flickr and Instagrammed photos of play, to Pinterest pinboards and game related memes via Reddit.

 

Everyone will be able to contribute directly to the PlayCache, to better inform our understanding of games and play, and to save the experiences of our games for future generations to appreciate and better understand. 



A machinima adaptation of Geoffrey Chaucer's 'The Pardoner's Tale' from 'The Canterbury Tales, filmed in World of Warcaft by collaborating English Studies and Media and Communication undergraduates.


project budget


The initial funding goal of $4,445 for this campaign will enable the design, implementation, analysis and reporting on a survey of gamers and non-gamers who currently reside in Australia.


The main expenditure for the project of $4200 will fund 110 hours of research assistance distributed across six months developing, administrating and reporting the survey. Tasks include supporting the survey recruitment of relevant sample groups, (including random and non-random population samples), ethics administration, focus group design and implementation to assist in gaining an accurate survey instrument to discover that the values and attitudes that we as a nation apply to games and games play.


A digital copy of the initial report on this research and further publication of the findings through academic journals and/or book publications and public lectures will be available via the projects Facebook page.


All funds raised following our primary goal will go towards Phase Two of the project, building the digital games cultural archive, the PlayCache.  Our project will hire talented web designers and programmers to code the digital tools required to access, record, collate and visualise the user-contributions via Twitter, Facebook, Flickr, Reddit, Pinterest and other social media sites and services to assemble a real-time dynamic cultural archive.



Pokemon Red

The classic Game Boy Pokemon Red, image by Bryan Ochalla 


supporting the project



You can support this project in a number of ways; any and all pledges will of course help, but you can also contribute by Tweeting about your games and game-based play experiences with the hashtag #playcache and sharing your stories, screenshots, achievements or opinions via the Products of Play: Play Cache Facebook site or email us directly to be a participant in the survey once we are go.



Facebook: https://www.facebook.com/PlayCache

Twitter: @cl_moore

Email: c.moore@deakin.edu.au




Thanks and Play On!




Portal Closed
Unsuccessful in meeting the target on 7th Jun 2013 at 2:00am.
A$50 +Screenshot poster print: submit your favourite screenshot or games and play related digital image (that you have recorded or created) to be printed on high grade poster paper at A2 size (420 x 594 mm). Images will also be featured in the first PlayCache supporters virtual gallery at Flickr.com. Print quality and size is also dependent on size and resolution of the image provided.
0 Chosen | 10 AvailableEst. delivery is September 2013
A$100 +A guided tour of the Deakin University Motion Capture Lab with Adrian Bruch, Lecturer in the Animation and Digital Culture. Learn about the leading edge in 2D, CG, 3D animation and motion capture from a multimedia professional with more than 20 years experience in art and design, animation, programming, games and dance. Location: Deakin University Burwood Campus, Burwood Highway, Melbourne, Victoria. (Travel exp. not included)
0 Chosen | 5 AvailableEst. delivery is August 2013
A$150 +Screenshot poster print: submit your favourite screenshot or games and play related digital image (that you have recorded or created personally) to be printed on high grade poster paper at A3 (297 x 420 mm). Images will also be featured in the first PlayCache supporters virtual gallery at Flickr.com. Print quality and size is also dependent on size and resolution of the image provided.
0 Chosen | 5 AvailableEst. delivery is September 2013
A$200 +Screenshot poster print: submit your favourite screenshot or games and play related digital image (that you have recorded or created personally) to be printed on high grade poster paper at A0 (1,189 x 1,682 mm). Images will also be featured in the first PlayCache supporters virtual gallery at Flickr.com. Final print quality and size is also dependent on size and resolution of the image provided.
0 Chosen | 5 AvailableEst. delivery is September 2013
A$250 +One very special AdeSpen original from cartoonist, illustrator and children's book artist Adrian Bruch, who has exhibited in group shows and performances from the National Gallery of Victoria to the Guggenheim Museum in the United States. The AdeSpen cartoon is an A5 pen and ink original and suitable for framing. (Example image)
0 Chosen | 1 AvailableEst. delivery is July 2013