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Supporters
Cameron & James is an ethically produced menswear label with a focus on sustainable and eco-friendly fabrics. We believe that our careful fabric consideration and fashion forward designs when combined with our passion for sustainable and ethically produced clothing will help our clothes transcend seasons and become staples in your wardrobe. We aim to create a stylish, sustainable and eco-friendly menswear label that never compromises on quality. From the initial concept, through to the end product we ensure that every aspect of our clothing is sustainable and ethical. In the research and design phase we spend several months, to allow us to make sure we are using the highest quality organic, natural, reclaimed and recycled fabrics and techniques to bring you a piece of clothing which is truly unique.

Our aim to create an ethical menswear label, has helped us to become accredited with Ethical Clothing Australia and this partnership has unlocked several doors for us including festivals, runway events and photo shoots. These experiences give us a solid platform to highlight the juxtaposition of Cameron & James; combining two things that would otherwise be opposites – a modern fashionable menswear label and a brand that utilises sustainable and eco-friendly processes. Our goal is to give people a quality brand that they can be proud of.


Photos from our Geometrical Parallel range.

Obstacles

Initially we out sourced to local manufacturers and the results of these partnerships were great but ultimately the time required and costs became too great for us to bear. Being able to purchase a new production grade sewing machine will allow us to produce ‘in-house’ hand sewn especially for you. This will allow us to continue our small runs, but to ensure that each piece is perfect. Creating the option for a make to order exclusivity, which follows on from our need to reduce excess waste. This will also give us the freedom to be able to explore production of clothing for upcoming events.


Cameron from Cameron & James cutting out patterns


Process



Background

After studying Fashion Design at RMIT, Cameron was exposed to the many different facets of the fashion industry and became disheartened at the surging trend for people to head into ‘fast fashion’. A quick and easy trend for brands to mass produce clothing from low grade fabrics, using sub-standard techniques and cutting corners to save on production costs. This practice encourages workers both in Australia and abroad to be pressured into working excessive hours for less than minimum wage, labouring in conditions that compromise their health and safety and contribute to environmental decay.

Large labels were creating profit by destroying and degrading environments in the name of fashion. Not only was this the accepted norm but Cameron saw there were few labels or brands that could help to combat this; you could wear organic clothing, but you would compromise on style. Cameron decided that fashion and sustainability could coexist together. Cameron & James was born, a label that combines the exclusivity of a fashion forward menswear label with the piece of mind that comes with sustainable and ethical clothing.


Picture from the Rana Plaza Building in Bangladesh in which over 1000 workers died.


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How The Funds Will Be Used

Our primary goal is to raise enough money for our first major purchase of an industrial grade sewing machine to take the next step and continue to produce our clothing.

$2000 – An Industrial Grade Sewing Machine and commission to the awesome staff at Poszible

$2000+ – If we can make more than our target we can invest into specialist machines, fabric and put money towards the exciting projects that are on the horizon


From left: Coverstitch Machine, Fabric Rolls, Specialist Machines, Fashion Weeks

The Challenges

So, as you can see, a lot of work goes into producing a piece of clothing and can be an expensive and time consuming process. The core belief of Cameron & James is to create an ethical and sustainable fashion label. We face harsh competition in a market where our competitors are using processes and fabrics which result in a piece of clothing which lasts perhaps 6 months or less. Given that our clothing is designed to last a lot longer and most of our designs will only get better with age, we have had to ensure our business model reflected this. Our processes and fabrics must be of the highest quality and as a result of our high standard we have had to scale back our partnerships with manufacturers and invest our time and money into building stronger foundations. Unfortunately at present we are at an impasse, we have the concepts and designs but we need your help to raise the funds for us to strengthen our brand and invest in our first major purchase of an industrial grade sewing machine.


Photos from our Geometrical Parallel range.

We believe that this new sewing machine will be our way of ensuring that each garment we make will be of the highest quality. Cutting down production costs will also allow us to invest in a new range for 2015 and put money towards the bright future we have ahead of us. There are also a few projects underway which could allow us to greatly increase our exposure and a lot of them hinge on having the money to explore the opportunities that they have to offer. This is why we need your help, we need your financial support to not only grow and invest in our future but also to help show that ‘fast fashion’ is not the way of the future. That garments can truly last a lifetime.
Successful
on 10th Jan 2015 at 12:00am. The payment portal is closed now.
A$5 +Thank YouA big thank you via our social media platforms, you will be listed on the website and receive updates on our progress.
1 Chosen | Unlimited AvailableEst. delivery is January 2015
A$15 +C&J Supporter PackWe appreciate your support and as a token of our gratitude we will send you one of our Cameron & James logo wristbands, a Cameron & James limited edition postcard & big thank you via our social media platforms, you will be listed on the website and receive updates on our progress.
4 Chosen | 96 AvailableEst. delivery is January 2015
A$25 +All GoneC&J Logo HatAs a thank you we want to send you one of our exclusive logo hats, featuring our logo embroidered on the front and we will also include our ‘C&J Supporter Pack’.
11 Chosen | 0 AvailableEst. delivery is January 2015
A$35 +Lucky DipHands in and pick a gift, you’re a winner at our lucky dip. We have on offer one of our 100% organic t-shirts plus you will also recieve our ‘C&J Supporter Pack’.
5 Chosen | 25 AvailableEst. delivery is January 2015
A$50 +All GoneRunway TicketsCome to our next Runway event! Not one but two tickets to our next exclusive show along with all the goodies in our ‘Supporter Pack’. Who knows, you may even run into the designer himself!
5 Chosen | 0 AvailableEst. delivery is January 2016
A$60 +All GoneCombo 3Lucky dip + C&J Hat + supporter Pack combo. Why wouldn't you get all three
2 Chosen | 0 AvailableEst. delivery is February 2015
A$80 +Exclusive C&J T-ShirtYou will get the opportunity to select one of our Limited Edition Cameron & James printed t-shirts. Produced and printed by hand in Melbourne on organic cotton. We will also include all contents from our ‘C&J Supporter Pack’.
13 Chosen | 17 AvailableEst. delivery is February 2015
A$150 +Pleated JumperThe perfect jumper for all year round, as a thank you, we will send you a premium organic jumper. Hand-made from 100% organic cotton, this large, light weight pleated jumper will be a stand out in your wardrobe. We will also include all contents from our ‘C&J Supporter Pack’.
1 Chosen | 9 AvailableEst. delivery is May 2015
A$250 +Geometrical ParallelLook no further than this reward if you’re after a bargain! You will be able to choose from any four tops in our ‘Geometrically Parallel’ range which includes t-shirts, muscle t's and singlets. We will also include all contents from our ‘C&J Supporter Pack’.
0 Chosen | 5 AvailableEst. delivery is May 2015
A$300 +50% Voucher50% off your first Cameron & James purchase including our new range for 2015
0 Chosen | 3 AvailableEst. delivery is February 2015
A$500 +Studded VestOur handcrafted, studded vest will be a unique addition to your wardrobe. The denim in this vest is hand loomed and is 100% fair-trade. Each vest will be cut and made to order from our studio in Melbourne with each piece being individually studded by hand. We will also include all contents from our ‘C&J Supporter Pack’.
0 Chosen | 3 AvailableEst. delivery is May 2015
A$850 +Complete OutfitAs a thank you, you will be able to select an entire outfit from our latest collection. Our designer Cameron James will work with you to ensure that the clothing you select works for you. We will also include all contents from our ‘C&J Supporter Pack’.
0 Chosen | 2 AvailableEst. delivery is January 2016
A$1000 +Sponsorship Become a Cameron & James official sponsor for an entire year. You will be featured in all promotional print material, your business name or logo will be featured on our website and social media posts. We will work with you to develop a partnership to suit your needs and requirements.
0 Chosen | 3 AvailableEst. delivery is January 2016