Tips For The Perfect Pitch Video
The 4 point framework
First and foremost, there needs to be a face for your project. People trust people more than brands, so don't be shy, show your face and let the world know there's a real life human at the other end of the campaign.
Explain the Mission
Define your entire campaign as one sentence. Make it clear, tangible and most of all simple to understand. You want to create a visual image in the viewers mind of what your campaign looks like once it's finished (or started).
Tell a Story
Stories have a way of sticking in people's minds. Use this to your advantage and tell a relatable story that hooks people in. Apart from just being rememberable, a good story highlights your motivations, shows transparency and most importantly builds trust with an audience.
Keep it Short
Get the core information across and that's it. You don't need to explain every facet of the project, just sparke the imagination of your audience and only provide that end product or outcome, afterwall, that's what you're selling!
How This Initiative Works
Craft Your Pitch Video is a Melbourne based workshop
Need help with your crowdfunding pitch video? There's really no better format to communicate, connect and sell your idea than video. An endless body of knowledge around video ideation and creation can make it a little overwhelming. For this reason we've created an intitmate workshop for all you budding campaigners to attend and learn from the industries best.
- 1 Using the form below, submit your application for acceptance into the event.
- 2 You'll hear back from us on Feb 28th about the outcome of your application (via email)
- 3 Once you're notified of your application, if successful, round up some team members, get a pad and pen ready then head to the Melbourne venue listed in our application outcome email.
What We're Offering
Meet the presenter and learn about the workshop content
Meet Luke Marshall, Growth manager of 90 seconds Video
Most people call me Marshy, and I’ve spent over a decade working in digital media and advertising. I’m passionate about building relationships, and have put this passion to good use by working in markets like Sydney, Singapore, and Melbourne (which I call home). Over the years I’ve worked at Google, Facebook, agencies and freelanced. I love working in and around the tech and startup worlds, and in my spare time I enjoy spicy food, reading, meditation, travel, electronic music, and running.
I’m here to help the Melbourne market as a Growth Manager for 90 Seconds.
Luke will be running a 60 minute workshop in Melbourne covering everything it takes to put together a great campaign pitch video
- + Planning
- + Production on a budget
- + Presentation and telling a story
- + Data around what works
- + Post production/Editing it together
- + Distributing your video and getting it out there
- + How to brief a professional and get assistance
Your application will be assessed based on
An established team of at least 3 people.
An engaged audience through social media, a newsletter or blog (of any size)
An incentive of what you can offer in your crowdfunding campaign
Established branding and themes
A clearly defined marketing strategy