Book/eBook: Business & Baby on Board by Johanna Baker-Dowdell

Launceston

A$7,180

of $7,500 targetyrs ago

Closed on 24th Sep 2012 at 2:00AM.

*ALL SUPPORTERS WILL BE NAMED ON THE BOOK/EBOOK ACKNOWLEDGEMENTS PAGE*

Have you ever wondered what is behind Naomi Simson's Red Balloon, the secret recipe in Carolyn Cresswell's Carman's Muesli or what it's like to write a best-selling book in your PJs?

I've stripped back those layers to find out what make these - and 17 other amazing business mums - tick. It's up to you to help share these incredible business stories. So look at the list of rewards on your right and make a pledge, or read on to find out more.

About Business & Baby on Board

Almost one million Australians operate a business from home. Many of these businesses are run by mothers who are trying to create the lifestyle they want with their family while contributing to the family income at the same time.

While there are many books and guides to help people wanting to start a business from home, there’s not much available specifically to help entrepreneurial mothers. Mothers in business face all the usual start-ups issues such as market research, business registration, taxation and marketing, but they also have to make all this work around their family, so have limited time, suffer from mother guilt and may even need to factor in the housework as well!

So why do it? The answer is simple – many women don’t want to be “just a mum” or finish their career as an employee. They want to experience success they have created themselves. These women are mistress of their own destiny and have an armoury of skills which can be utilised while they are bringing up the baby.

This book looks at all the steps involved in planning, starting and building a successful business, but all through the eyes of business mums. Each chapter discusses an important aspect of business, including an interview of an expert business mother on that topic. But it will also include her own case study explaining how she started her business, issues she faced, her triumphs and advice she has for readers.

I have woven each successful business mother’s story throughout the facts to provide an informative how-to guide for business start-ups, but with inspiration and extra tips to help mums who want to have the family, the business and the lifestyle – and be successful at all three.

Using my own experience starting a service-based business from home with a baby as a base, this book will be written as the business mum’s bible.

Budget
Editing $1500
Cover $1500
Self publishing 1000 copies $4500
Total needed: $7500

Evidence

I am in the last stages of editing Business & Baby on Board before handing the manuscript over to the editor. I have interviewed the following amazing business mums:

• Janine Allis, Boost Juice

• Rebecca Mezzino, Clear Space Organising

• Naomi Simson, Red Balloon

• Polly McGee, StartUp Tasmania

• Alycia Edgar, Roaly Group

• Alli Price, Motivating Mum

• Sarah Allen, Sarah Allen Consulting

• Sara Redman, Sara Redman & Associates

• Celine Egan, TCY Coaching & Training

• Janet Beckers, Wonderful Web Women

• Kristy-Lee Johnston, Footprint Recruitment

• Annalisa Holmes, The Transcription People

• Amanda Cox, Real Mums

• Anita Lincolne-Lomax, Babes in Arms

• Amanda Gonzalez, Untangle the Web

• Renee Mayne, Bra Queen

• Susan Pearse, Mind Gardener

• Kaz Cooke, Women’s Stuff author

• Carolyn Cresswell, Carman’s Muesli

• And me!

The marketing plan has already been written and several copies are pre-sold. I just need some help to turn this Word document and cute image into a book and ebook!

To find out more visit the blog, Facebook and Twitter..

DIY MEDIA RELEASE TEMPLATE Receive a media release template guiding you step-by-step to create your own publicity piece.

2 chosen

Est. delivery is Sep 12

Copies of Business & Baby on Board are currently being pre-sold via my website for $25 (for one and $40 for two). I will personally sign any copy sent out as a reward for your amazing support.

34 chosen

Est. delivery is Nov 12

SIGNED BOOKS Receive two signed copies of Business & Baby on Board.

13 chosen

Est. delivery is Nov 12

STRATEGY SESSION A one-hour chat in person (in Launceston), over the phone or via Skype to strategise the beginnings of a marketing plan with Johanna. You will also receive a signed copy of Business & Baby on Board.

3 chosen / 7 available

Est. delivery is Oct 12

COUPON ADVERTISEMENT Connect directly with mums reading Business & Baby on Board with a limited time offer. There will be three pages of coupons (six per page) located after the Business Toolkit resource section at the back of the book/ebook.

2 chosen / 16 available

Est. delivery is Dec 12

MEDIA RELEASE A half hour consultation with Johanna so she can research and write a media release for your business and present it ready to send to your target media. You will also receive a signed copy of Business & Baby on Board.

1 chosen / 4 available

Est. delivery is Nov 12

PERSONAL CONSULTATION Johanna will come to your business* and spend a day working out a complete PR strategy, including ideas for media releases, articles, blogs and social media. You will also receive a signed copy of Business & Baby on Board. * Consult in person in Launceston or over the phone or Skype for other areas.

1 chosen / 4 available

Est. delivery is Dec 12

HALF-PAGE ADVERTISEMENT Reach mums reading Business & Baby on Board directly with an advertisement inside the book/ebook. This is your chance to grab one of the very limited number of commercial spaces offered within the book.

0 chosen / 2 available

Est. delivery is Dec 12

FULL-PAGE ADVERTISEMENT Only one of these ads available so make sure you grab it! Share your business with mums reading Business & Baby on Board by taking an exclusive ad within the book/ebook.

0 chosen / 1 available

Est. delivery is Dec 12

IN-PERSON CONSULTATION Johanna will spend a day with you in your office (or chosen venue) working out a complete PR strategy, including ideas for media releases, articles, blogs and social media. You will also receive a signed copy of Business & Baby on Board.

0 chosen / 2 available

Est. delivery is Nov 12

VIP ROUND TABLE Invite nine of your favourite business mums to join you for your own private Mumpreneur Bootcamp workshop presented by Johanna. Each attendee will receive their own signed copy of Business & Baby on Board.

0 chosen / 1 available

Est. delivery is Dec 12

3 chosen / 0 available

Est. delivery is Nov 12