Just Food
A$32,795
of $25,000 targetyrs ago
Successful on 2nd Oct 2013 at 2:00PM.
For far too long, we’ve taken our food and the people who produce, transform and distribute it for granted. This is perfectly understandable: our food system creates the appearance of an abundance of food and much of it is cheap, in terms of the checkout price.
But this seeming abundance rests on fragile foundations. Cracks are beginning to show. Many of our soils are eroded and degraded, and each year we lose thousands of hectares of our best farmland to the mining industry and suburban sprawl.
Household names like Rosella and SPC Ardmona are going bankrupt, and we see and hear heart-rending images of growers ripping up entire orchards of healthy fruit trees because there is no market for the fruit – which is amongst the best in the world.
Meanwhile there is a global glut of grains, meat, dairy, sugars and oils. That combination has given us the fast and junk food industries, whose phenomenal growth has paralleled the growth in our own body weight – and with it an explosion of diabetes and other diet-based diseases. And then there are the estimated 1 billion people worldwide, including more than 1 million Australians, who often go hungry because they can’t afford to buy food.
And what makes this situation truly bizarre is that as much as 40% of all food produced is wasted – truly horrendous when you think of the amount of water and non-renewable fossil fuels and phosphorous used up in the process. The water used to produce wasted food would satisfy the domestic needs of 9 billion people, every year.
It can’t go on like this much longer. We need your help to tell this story and to create momentum around big changes. To create a Fair Food system for all.
But this seeming abundance rests on fragile foundations. Cracks are beginning to show. Many of our soils are eroded and degraded, and each year we lose thousands of hectares of our best farmland to the mining industry and suburban sprawl.
Household names like Rosella and SPC Ardmona are going bankrupt, and we see and hear heart-rending images of growers ripping up entire orchards of healthy fruit trees because there is no market for the fruit – which is amongst the best in the world.
Meanwhile there is a global glut of grains, meat, dairy, sugars and oils. That combination has given us the fast and junk food industries, whose phenomenal growth has paralleled the growth in our own body weight – and with it an explosion of diabetes and other diet-based diseases. And then there are the estimated 1 billion people worldwide, including more than 1 million Australians, who often go hungry because they can’t afford to buy food.
And what makes this situation truly bizarre is that as much as 40% of all food produced is wasted – truly horrendous when you think of the amount of water and non-renewable fossil fuels and phosphorous used up in the process. The water used to produce wasted food would satisfy the domestic needs of 9 billion people, every year.
It can’t go on like this much longer. We need your help to tell this story and to create momentum around big changes. To create a Fair Food system for all.
The Challenges
The main risk to the success of this project is lack of capital due to a lack of fundraising. As we have all of the neccesary skills and research already in place through the network on the Australian Food Sovereignty Alliance we're excited about the amount of great content and the level of expertise we have on offer. Bringing this all together in a timely fashion of course requires a reasonable production budget. We've kept it as tight as we can - but in the end we won't get much for nothing.
Seed Every little bit towards this project helps. As a Seed Supporter you will be updated of the progress of the documentary and have our eternal gratitude.
6 chosen
Est. delivery is Nov 13
Propigator Thank you! As a Propigator you will be be updated on the progress of this project and receive a digital copy of the documentary.
91 chosen
Est. delivery is Nov 13
Germinator Cheers! As a Germinator you will receive a digital copy of the documentary, and a WTF (where's the food without the farmer) canvas shopping bag.
72 chosen
Est. delivery is Nov 13
Seedling Thanks! As a Seedling you will receive a digital copy of the documentary, a WTF (where's the food without the farmer) canvas shopping bag, and a copy of The Field Guide to Victorian Produce.
9 chosen / 41 available
Est. delivery is Nov 13
Fertiliser Thanks! As a Fertiliser you'll be listed on our website, and will receive a WTF (where's the food without the farmer) canvas shopping bag, a copy of The Field Guide to Victorian Produce, a VMFA Little Brown Booking containing over $1000 vouchers and discounts for local produce, and a digital copy of the documentary.
41 chosen / 4 available
Est. delivery is Nov 13
Composter Thank you! As a Composter you will receive a dinner with the one and only Costa Georgiadis and 2 other friends. Conditions apply - you must be able to fit around this very busy man's schedule! You'll also receive an invitation to the launch event, a WTF (where's the food without the farmer) canvas shopping bag, a copy of The Field Guide to Victorian Produce, and a digital copy of the documentary.
1 chosen / 2 available
Est. delivery is Nov 13
Pollinator Thanks! As a Pollinator you will be listed in the end credits of the documentary, as well as an entire profile page on our website, an invitation to the launch event, a WTF (where's the farmer where's the food) canvas shopping bag, a copy of The Field Guide to Victorian Produce, and a digital copy of the documentary.
1 chosen
Est. delivery is Nov 13
Harvester You're amazing! As a Harvester you will be mentioned in the opening credits as a Production Partner, receive an entire profile page on our website, an invitation to the launch event, a WTF (where's the farmer where's the food) canvas shopping bag, The Field Guide to Victorian Produce, and a digital copy of the documentary.
4 chosen
Est. delivery is Nov 13
Gardener Thanks! As a Gardener you will receive a voucher for a Milkwood permaculture course! Milkwood Permaculture, based in Mudgee, NSW, provides world-class education in Permaculture and Regenerative Agriculture. You'll also receive a digital copy of the documentary.
5 chosen / 0 available
Est. delivery is Nov 13
Photo synthesiser Thanks! As a Photo synthesiser you'll receive a personal tour of Jonai Farms in Victoria, famous for their free-range rare breed pigs and artisanal curing. You'll also be listed on our website, and will receive a WTF (where's the food without the farmer) canvas shopping bag, a copy of The Field Guide to Victorian Produce, a VMFA Little Brown Book containing over $1000 vouchers and discounts for local produce, and a digital copy of the documentary.
3 chosen / 0 available
Est. delivery is Nov 13
Bloom - CANBERRA ONLY! Thanks! As a Bloom Kim DePoorter will come to your home in Canberra and cook dinner for up to 4 people! (excluding Friday and Saturday nights) Kim is an extraordinarily good Belgian/French chef who trained in Paris, London and New York at Michelin starred establishments. He now runs his own business making fine terrines and pates. You'll also be listed on our website.
1 chosen / 0 available
Est. delivery is Nov 13
Blossom - SYDNEY ONLY Great! As a Blossom, Alex Herbert will come to your home in Sydney and cook dinner for up to to 4 people! Alex is a multi award winning chef, of Bird Cow Fish and Masterchef fame. (excludes Friday or Saturday nights, only in Sydney) You'll also be listed on our website, and receive a WTF (where's the food without the farmer) canvas shopping bag, a copy of The Field Guide to Victorian Produce, and a digital copy of the documentary.
1 chosen / 0 available
Est. delivery is Nov 13