Valhalla Brewing Obsidian Black Ale
A$5,215
of $5,000 targetyrs ago
Successful on 24th Mar 2016 at 9:00PM.
Valhalla Brewing are a start-up micro brewery based in Torquay on Victoria’s stunning surf coast.
Our goal is to set-up a working micro brewery in the near future, however in the meantime, Valhalla will “gypsy” brew its beers. This means Valhalla’s beers will be brewed using other breweries' equipment. This will allow us to build the Valhalla brand, reputation and following before committing to purchasing expensive brewery equipment.
We have chosen our Obsidian Black Ale to be our first commercial quantity brew and need your help to see our dream transform into reality. This is an exciting opportunity to be a part of the birth of a unique and boutique hand crafted beer and brewery.
Our goal is to set-up a working micro brewery in the near future, however in the meantime, Valhalla will “gypsy” brew its beers. This means Valhalla’s beers will be brewed using other breweries' equipment. This will allow us to build the Valhalla brand, reputation and following before committing to purchasing expensive brewery equipment.
We have chosen our Obsidian Black Ale to be our first commercial quantity brew and need your help to see our dream transform into reality. This is an exciting opportunity to be a part of the birth of a unique and boutique hand crafted beer and brewery.
About us
Valhalla Brewing was created in 2015 by Scott Hunt, a Torquay based entrepreneur and avid home brewer. Scott has created and sold companies in the design, marketing and real estate industries over the past 15 years. A home brewer since 1991, he is passionate about great beer and has turned his attention to the burgeoning craft beer industry. Scott is passionate about creating great handcrafted beer that opens up people’s perceptions of what beer can or should be.
In norse mythology, Valhalla is the great hall of Odin where Viking warriors go after they die to be reunited with their friends and loved ones. In essence it is the Viking's heaven, where they feast, fight and drink beer for eternity. We reckoned this was the perfect name for a brewery (although we prefer to think of ourselves as lovers rather than fighters!).
Valhalla Brewing creates craft beer that honours the Viking philosophy that life is to be lived to the fullest. That life (and, of course, beer) is a gift from the gods and therefore should honour the gift that has been bestowed upon us. We intend to live up to this philosophy by producing brilliant beer and serving it in an environment where people are welcomed and encouraged to have a great time.
In time our intention is to set up a brewery/bar in the Surf Coast/Otway Ranges region. However we want to establish ourselves as a serious player in the craft beer scene first and so intend to release our Obsidian Black Ale by June 2016 and our Aragon Session IPA by December 2016.
In norse mythology, Valhalla is the great hall of Odin where Viking warriors go after they die to be reunited with their friends and loved ones. In essence it is the Viking's heaven, where they feast, fight and drink beer for eternity. We reckoned this was the perfect name for a brewery (although we prefer to think of ourselves as lovers rather than fighters!).
Valhalla Brewing creates craft beer that honours the Viking philosophy that life is to be lived to the fullest. That life (and, of course, beer) is a gift from the gods and therefore should honour the gift that has been bestowed upon us. We intend to live up to this philosophy by producing brilliant beer and serving it in an environment where people are welcomed and encouraged to have a great time.
In time our intention is to set up a brewery/bar in the Surf Coast/Otway Ranges region. However we want to establish ourselves as a serious player in the craft beer scene first and so intend to release our Obsidian Black Ale by June 2016 and our Aragon Session IPA by December 2016.
How The Funds Will Be Used
Our award winning Obsidian Black Ale will be Valhalla Brewery’s flagship beer. It perfectly sums up the Valhalla philosophy; that beer is a gift from the gods and should be brewed and drank with passion and respect for the craft of brewing. It is big, dark and complex, yet very accessible. All who have tried Obsidian love it and we have even had rave reviews from many who either hate beer or only usually like commercial Australian beers like Carlton Draught or VB.
Obsidian is brewed in the style of Black IPA or Cascadian Black Ale. We prefer to simply call it a Black Ale as we don’t like to categorise our beers. Obsidian is made from a blend of pale and dark malts plus 3 hop varieties. It is deep black in colour with a slight red tinge when held up to the light. It has a creamy light brown head which stays for the duration of each glass. It provides cola, coffee and slight raspberry notes on the nose. Chocolate, coffee and toast flavours dominate the palate with a lingering herby bitterness that makes this beer a very moreish delight. ABV is around 6.9% with an intended IBU of 55.
OBSIDIAN LABEL
We will be brewing 500 litres of Obsidian Black Ale at Red Duck Brewery in Ballarat. We already have orders for Obsidian in Geelong, Bendigo and Melbourne and will hold at least 2 massive launch parties to celebrate the arrival of Obsidian and Valhalla Brewing onto Australia’s craft beer scene.
BREAKDOWN OF COSTS:
Materials costs (inc. power/water/waste/grain/hops/yeast/etc) $1100
Brewing costs (inc. labour, hire of brewery, bottles etc) $2200
Cost to hire kegs $500
Excise (tax) costs $1200
TOTAL COSTS TO BE FUNDED = $5000.
In addition to this we will be contributing additional costs for label printing, transport, and the cost of producing supporting merchandise and the launch party costs. These costs are expected to exceed $2000.
Obsidian is brewed in the style of Black IPA or Cascadian Black Ale. We prefer to simply call it a Black Ale as we don’t like to categorise our beers. Obsidian is made from a blend of pale and dark malts plus 3 hop varieties. It is deep black in colour with a slight red tinge when held up to the light. It has a creamy light brown head which stays for the duration of each glass. It provides cola, coffee and slight raspberry notes on the nose. Chocolate, coffee and toast flavours dominate the palate with a lingering herby bitterness that makes this beer a very moreish delight. ABV is around 6.9% with an intended IBU of 55.
OBSIDIAN LABEL
We will be brewing 500 litres of Obsidian Black Ale at Red Duck Brewery in Ballarat. We already have orders for Obsidian in Geelong, Bendigo and Melbourne and will hold at least 2 massive launch parties to celebrate the arrival of Obsidian and Valhalla Brewing onto Australia’s craft beer scene.
BREAKDOWN OF COSTS:
Materials costs (inc. power/water/waste/grain/hops/yeast/etc) $1100
Brewing costs (inc. labour, hire of brewery, bottles etc) $2200
Cost to hire kegs $500
Excise (tax) costs $1200
TOTAL COSTS TO BE FUNDED = $5000.
In addition to this we will be contributing additional costs for label printing, transport, and the cost of producing supporting merchandise and the launch party costs. These costs are expected to exceed $2000.
The Challenges
We understand that the craft beer market is quite crowded these days. We also understand that the craft beer industry can be very low margin for start ups and small operators. However we believe that if we focus on making great beer and establishing a reputation for exciting and fun beers, then we will carve ourselves a niche in the rapidly craft beer growing market.
We have a strong business plan and vision for our company. Our founder Scott Hunt has over 15 years experience in the sales and marketing industry and has started, grown and sold numerous businesses in the design, marketing and real estate industries.
We already have the Obsidian recipe, label design, t-shirts and truckers caps, now all we need is YOU to become a part of the birth of Obsidian and Valhalla Brewing!
OBSIDIAN T-SHIRT
VALHALLA BREWING TRUCKER'S CAP
We have a strong business plan and vision for our company. Our founder Scott Hunt has over 15 years experience in the sales and marketing industry and has started, grown and sold numerous businesses in the design, marketing and real estate industries.
We already have the Obsidian recipe, label design, t-shirts and truckers caps, now all we need is YOU to become a part of the birth of Obsidian and Valhalla Brewing!
OBSIDIAN T-SHIRT
VALHALLA BREWING TRUCKER'S CAP
Obsidian's good buddy
1 x 500ml bottle of Obsidian Black Ale Invitation to Obsidian launch party in Geelong, Bendigo or Melbourne Membership of Obsidian Club Shout out on facbook
4 chosen / 26 available
Est. delivery is May 16
Obsidian's great mate
1 x 500ml bottle Obsidian Black Ale Valhalla Brewing truckers cap or t-shirt Invitation to Obsidian launch in Geelong, Bendigo or Melbourne Membership of the Obsidian Club Shout out on facebook
21 chosen / 4 available
Est. delivery is May 16
Pre-order 6 x Obsidian
Pre-order 6 x 500ml Bottles Obsidian Black Ale. We expect Obsidian to retail for $14 per bottle, so by pre-ordering you are not only helping us launch Obsidian, you are also saving yourself money!
3 chosen / 7 available
Est. delivery is May 16
Obsidian friend for life
3 x 500ml bottles Obsidian Black Ale Valhalla Brewing truckers cap or t-shirt Invitation to Obsidian launch in Geelong, Bendigo or Melbourne Lifetime membership of the Obsidian Club Shout out on facebook
9 chosen / 1 available
Est. delivery is May 16
Pre-order case Obsidian
Pre order a case of 12 x 500ml bottles Obsidian We expect Obsidian to retail for $14 per bottle or $160 per case, so by pre-ordering you are not only helping us launch Obsidian, you are also saving yourself money!
2 chosen / 8 available
Est. delivery is May 16
Obsidian BFF
6 x 500ml bottles of Obsidian Black Ale Truckers cap Obsidian t-shirt VIP ticket to launch party in Geelong, Bendigo or Melbourne LIfetime membership of Obsidian Club Shout out on FB
2 chosen / 4 available
Est. delivery is May 16
Brotherhood of the Black
YOUR NAME printed on the labels of our Obsidian Black Ale. Yes, that's right you will be immortalised as a member of the Brotherhood of the Black! PLUS Case of 12 x 500ml bottles Obsidian Black Ale Valhalla truckers cap Obsidian t-shirt Platinum VIP ticket to Obsidian launch in Geelong, Bendigo or Melbourne Lifetime VIP membership of Obsidian Club Shout out on FB
4 chosen / 1 available
Est. delivery is May 16