The Big Lap: a pictorial guide
I'm a professional travel writer and photographer and last year my partner Bill and I spent 42 weeks driving 40,000 of the country's roughest, toughest and dustiest kilometres on a lap of mainland Australia. Towing a camper trailer, our road trip took us across some of the country's most iconic landscapes and destinations and into places where few other travellers roam.
From the wild, storm-lashed beaches of the southern coastline to the endless dunes of the remote western deserts, through the Red Centre and across the Top End from Broome to Cape York, it was the ultimate road trip.
Featuring hundreds of beautiful images, The Big Lap – a softcover 17 cm x 20cm book of 144 full-colour pages – is the pictorial diary of our journey with detailed captions telling the stories behind the images.

But this is not just another photobook, even though it showcases of some of Australia's most beautiful and wild places. What makes this book different to the rest is that it's full of helpful information to help you plan your own Big Lap.
But it's not just another guide book to doing 'the lap' either. It's the story of our lap. We went where many people don't go, and didn't go where many people do go. The best spots are off the tourist trail, and most aren't even on the map, but we'll tell you how to get there.

Everyone's hitching up a caravan or camper trailer and heading off on the big lap these days, and many are blogging about it. So what makes our trip worth reading about? We sought the road less travelled at every opportunity, spending the majority of our time in national parks or the bush, rather than towns and caravan parks.
While we had a 4WD and certainly used it on some pretty challenging tracks, it was more a tool to get off the beaten track rather than go hero off-roading. Anyone with a sense of adventure and a little preparation could replicate our trip, and because I've included 'how to get there' information in the text, you can use our trip as inspiration to plan your own.

Or give it as a gift to someone you know who's planning on hitting the road.

Why crowdfund?
I make my living taking photographs and writing about travel. The Big Lap will be my 13th book, but the first one I have ever self-published.
This book is different to all my other books: this one is personal. By self publishing I can produce the book I want to produce, the book I think would be most useful – and enjoyable – for readers, rather than the book that my publishers (wonderful folk that they are) think will sell the most copies. Producing this book is not about making money, it's about sharing all the wonder and adventure of a trip of a lifetime.

Self-publishing also means that I can get the book into the hands of readers much quicker than the traditional publishing route, where it can often take 12 months or more before a title hits the shelves.
But self-publishing is expensive and risky. Funding The Big Lap through Pozible means that readers can pre-order the book before it hits the presses, I know I am producing a book that people really want, and no trees will die in vain.


We did it!
Stretch goals
Stretch goal #1 Hiring a Graphic Artist $6540
Good books need good design, and I've been fortunate enough to have the initial page templates and cover design donated by a professional book designer as her contribution to the project. Experience has taught me that when it comes to page layouts, using a professional graphic artist to put the pages together always results in a better book, so I'd really like to hire her to do the rest. It will cost $540, but it will be worth it.
Stretch goal %232 Better Cover Stock $6835
At this stage the cover stock for the Big Lap is 300 gsm. If we are successful in raising an additional $295 I'll upgrade to a heavier 350gsm paper stock, which will make the book much more of a quality product and much more durable.
Stretch goal %233 Spot Varnish $7185
Nothing makes a book cover sing more than a bit of gloss, so if we can reach a further $350 in funding, we can add some spot varnish on the front cover photographs. It's going to look great!
How The Funds Will Be Used
Everyone that pre-orders a copy of The Big Lap gets it at cost – I'm yet to finalise the retail price (you'll be able to buy it through www.leeatkinson.com.au and selected retail outlets once it has been published) but it will be around $35, plus postage.
The Challenges
Roadtripping Karma
Every little bit helps – I'll shout out a very special thank you on social media and you'll earn a heap of good karma roadtripping miles!
Desktop Distractions
Thank you for supporting this project. You'll receive a desktop wallpaper slideshow to make you wish you were out on the road having fun, rather than sitting at your desk staring at a computer screen.
First Look
No need to wait for the printing presses to roll: I'll send you a PDF version of The Big Lap as soon as the layouts are done.
The Book
Save $10 on the anticipated retail price and get a signed copy of The Big Lap, delivered free anywhere in Australia. Multiple copies are available and I can dedicate them to someone special if you let me know who they are. (Please add $15 postage for international orders.)
Friends & Family
As a heartfelt thank you for your support your name will be printed on a special supporters page in the book, because without your help the book wouldn't exist. And you also get a signed copy of The Big Lap delivered free anywhere in Australia. Multiple copies are available: just add an extra $25 for each additional one you want. (Please add $15 postage (per book) for international orders.)
Roadtrippers Bundle
You get the full monty. A shout-out on social media, a desktop wallpaper slideshow, an advance PDF copy of the book, a signed copy of the book with your name printed in it and my gratitude for ever. (Please add $15 postage (per book) for international orders.)
One for you + a gift copy
A signed copy of the book with your name printed in it as a heartfelt thank you for your support - and a second copy that you can give away as a gift - delivered in the one package anywhere in Australia. (Please add $25 postage for international orders.) Send me a message if you'd like me to dedicate the gift copy to someone special.
Gold Sponsorship
Become a gold sponsor! Your name (or company name), logo or photo and a website or blog address will be included in a special section at the front of the book. And you also get a signed copy of The Big Lap delivered free anywhere in Australia. Multiple copies are available: just add an extra $25 for each additional one you want. (Please add $15 postage (per book) for international orders.)
Roadtrippers Special
Everything you need to hit the road on your own lap of a lifetime. An advance PDF copy of The Big Lap, a signed copy of the book as soon as it's been printed and a personalised itinerary planning consultation (via email or Skype) with me to make sure your road trip is one you'll never forget!