Cloudland
A$23,158
of $10,000 targetyrs ago
Successful on 31st Oct 2014 at 4:28AM.
Welcome to Cloudland...
where you can sleep well, really well.
Cloudland is founded by Melbourne labels Ettitude and Limedrop. We’ve teamed up to bring you the best night’s sleep with a mix of beautiful digital printing and sustainable processing.
The cloud print is an iconic Limedrop design that captures the ethereal, dreamy sky overhead. It is digitally printed onto the finest 100% organic bamboo lyocell fabric and made into beautiful bedding by Ettitude.
This is a new venture for both of us and we need your help to get Cloudland off the ground. We are offering you a collection of limited edition products pre-order at special first-in prices, don’t miss out!
P L A Y : the video above. Dance to it. Dream a little dream.
S L E E P : Simply by purchasing thelimited edition Cloudland sheets, you will begin a healthy, long-lasting relationship with your new dreamy bed. Hug it, feel it, snuggle up with it. You will look forward to bedtime every day, and sleep like never before.
D R E A M : If you’ve had a good time, please share your Cloudland moments with us, with your friends, on Instagram, Twitter, Facebook with #Cloudland #ettitudexlimedrop!
R E P E A T .
Ettitude is a sustainable lifestyle label that makes beautiful, modern and organic homeware & clothing that respects you and the environment. The brand specializes in the finest bamboo bedding that is exceptionally soft, silky smooth to the touch, and offers you a healthier sleep.
Facebook | Twitter | Instagram | Pinterest
Limedrop is a contemporary fashion label inspired by the idea that anything is possible. The positive brand is known for their exclusive, digital prints they develop in house and their sense of fun.
Facebook | Twitter | Instagram | Pinterest
We would like to thank our friends who have helped us along the way.
Model: Courtney Flanagan, Lulu Liddell
Hair: Kiss Cut
Make up: Wander Waller
Styling: Melissa Pugliesi, Amie, Jess Pang
Photographer: Kristoffer Paulsen
Videographer: Ash Koek
Graphic design: CJ Rhodes
where you can sleep well, really well.
Cloudland is founded by Melbourne labels Ettitude and Limedrop. We’ve teamed up to bring you the best night’s sleep with a mix of beautiful digital printing and sustainable processing.
The cloud print is an iconic Limedrop design that captures the ethereal, dreamy sky overhead. It is digitally printed onto the finest 100% organic bamboo lyocell fabric and made into beautiful bedding by Ettitude.
This is a new venture for both of us and we need your help to get Cloudland off the ground. We are offering you a collection of limited edition products pre-order at special first-in prices, don’t miss out!
P L A Y : the video above. Dance to it. Dream a little dream.
S L E E P : Simply by purchasing thelimited edition Cloudland sheets, you will begin a healthy, long-lasting relationship with your new dreamy bed. Hug it, feel it, snuggle up with it. You will look forward to bedtime every day, and sleep like never before.
D R E A M : If you’ve had a good time, please share your Cloudland moments with us, with your friends, on Instagram, Twitter, Facebook with #Cloudland #ettitudexlimedrop!
R E P E A T .
Why Bamboo?
Bamboo fabric is praised as the natural, green and eco-friendly new-type textile material of the 21st century. Bamboo is grown without any chemical additives, takes up greenhouse gases and releases more oxygen than other plants.
Bamboo lyocell fabric contains no chemicals, artificial additives, irritants or allergens, making it your healthiest bedding option. Suitable for the most sensitive skin, newborns, children, allergy, eczema, dermatitis, acne-prone skin, chemo patients.
Bamboo lyocell is produced with sustainable process which recycles and reuses water hence produces minimal waste.
Bamboo lyocell fabric contains no chemicals, artificial additives, irritants or allergens, making it your healthiest bedding option. Suitable for the most sensitive skin, newborns, children, allergy, eczema, dermatitis, acne-prone skin, chemo patients.
Bamboo lyocell is produced with sustainable process which recycles and reuses water hence produces minimal waste.
The People Behind
Ettitude is a sustainable lifestyle label that makes beautiful, modern and organic homeware & clothing that respects you and the environment. The brand specializes in the finest bamboo bedding that is exceptionally soft, silky smooth to the touch, and offers you a healthier sleep.
Facebook | Twitter | Instagram | Pinterest
Limedrop is a contemporary fashion label inspired by the idea that anything is possible. The positive brand is known for their exclusive, digital prints they develop in house and their sense of fun.
Facebook | Twitter | Instagram | Pinterest
We would like to thank our friends who have helped us along the way.
Model: Courtney Flanagan, Lulu Liddell
Hair: Kiss Cut
Make up: Wander Waller
Styling: Melissa Pugliesi, Amie, Jess Pang
Photographer: Kristoffer Paulsen
Videographer: Ash Koek
Graphic design: CJ Rhodes
Bedding Size Chart (Australian sizes, in cm)
Cloudland Products
Sheet Set / Duvet Set
Queen & King Sizes available
Cot Duvet Set/ Cot Sheet Set / Cushion
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Eye Mask - Exclusive & Limited Edition
Pre-order NOW $15
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Pair of Cushion Cover
RRP $50. Pre-order NOW $40
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Cot Duvet Set
RRP $100. Pre-order NOW $75
Cot Sheet Set
RRP $120. Pre-order NOW $90
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Queen Duvet Set
RRP $200. Pre-order NOW $150
Queen Sheet Set
RRP $250. Pre-order NOW $185
Queen Duvet Set & Queen Sheet Set
RRP $450. Pre-order NOW $320
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
King Duvet Set
RRP $225. Pre-order $170
King Sheet Set
RRP $270. Pre-order $200
King Duvet Set & King Sheet Set
RRP $495. Pre-order $355
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
See the whole lookbook here:
Queen & King Sizes available
Cot Duvet Set/ Cot Sheet Set / Cushion
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Eye Mask - Exclusive & Limited Edition
Pre-order NOW $15
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Pair of Cushion Cover
RRP $50. Pre-order NOW $40
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Cot Duvet Set
RRP $100. Pre-order NOW $75
Cot Sheet Set
RRP $120. Pre-order NOW $90
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Queen Duvet Set
RRP $200. Pre-order NOW $150
Queen Sheet Set
RRP $250. Pre-order NOW $185
Queen Duvet Set & Queen Sheet Set
RRP $450. Pre-order NOW $320
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
King Duvet Set
RRP $225. Pre-order $170
King Sheet Set
RRP $270. Pre-order $200
King Duvet Set & King Sheet Set
RRP $495. Pre-order $355
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
See the whole lookbook here:
How The Funds Will Be Used
- The $10,000 raised will be used to cover the majority of production costs, which include:
- customising bamboo lyocell fabric ($5,000)
- digital printing ($2,000)
- cutting and sewing ($2,000)
- shipping the end product to Melbourne ($1,000)
Once successfully funded, we will be working very closely with the production team. We are confident in their professional and fast service to get the job done on time so you will receive your Cloudland orders in mid-December, right in time for Christmas!
The Challenges
We work very hard to turn our dreams into actual products, but we are still a small, independent team of 8 people, and there are considerable costs involved in developing a new product. We are racing against the clock as we face challenges in sourcing the best sustainable fabric, printing facilities, prototyping new designs and managing a new area of production. Our whole team is very excited about this opportunity to learn and we can't wait to share the fruit with all of you.
Thank you, sleepyhead!
A thank you card + a limited edition Cloudland eye mask to help you go to sleep.
5 chosen / 195 available
Est. delivery is Dec 14
Party with Us In Bed
A golden ticket to our official launch party of Cloudland. Held in mid-November at a secret location in Melbourne. Drinks, food, free goodies, FUN guaranteed.
0 chosen / 30 available
Est. delivery is Nov 14
Let's Cuddle
1 pair of pillowcases.
14 chosen / 36 available
Est. delivery is Dec 14
The Perfect Pair
1 pair of cushion covers for you to dream or nap anywhere.
1 chosen / 49 available
Est. delivery is Dec 14
Sweet Dreams
1 cot duvet cover set for the little ones. Include 1 duvet cover and 1 pillowcase.
1 chosen / 9 available
Est. delivery is Dec 14
Baby C
1 cot sheet set for the little ones. Includes 1 flat sheet, 1 fitted sheet and 1 pillow case.
2 chosen / 18 available
Est. delivery is Dec 14
Queen C
1 queen fitted sheet.
4 chosen / 46 available
Est. delivery is Dec 14
King C
1 king fitted sheet.
1 chosen / 29 available
Est. delivery is Dec 14
Meet Me In Cloudland
1 queen duvet set. Includes 1 duvet cover and 2 pillow cases.
48 chosen / 12 available
Est. delivery is Dec 14
Date Night In Cloudland
1 king duvet set. Includes 1 duvet cover and 2 pillowcases.
18 chosen / 12 available
Est. delivery is Dec 14
Sleep Like A Queen
1 queen sheet set. Includes 1 flat sheet, 1 fitted sheet and 2 pillow cases.
12 chosen / 38 available
Est. delivery is Dec 14
Sleep Like A King
1 king sheet set. Include 1 fitted sheet, 1 flat sheet and 2 pillow cases.
2 chosen / 28 available
Est. delivery is Dec 14
Sleep Like A Real Queen
1 queen duvet set (includes 1 duvet cover and 2 pillow cases) & 1 queen sheet set (includes 1 fitted sheet, 1 flat sheet, 2 pillow cases).
18 chosen / 7 available
Est. delivery is Dec 14
Sleep Like A Real King
1 king duvet set (includes 1 duvet set, 2 pillow cases) & 1 king sheet set (includes 1 fitted sheet, 1 flat sheet, 2 pillow cases).
7 chosen / 8 available
Est. delivery is Dec 14
Wholesale Kit 1
Choose $1,000 worth of Cloudland bedding products. Only available within Australia.
0 chosen / 5 available
Est. delivery is Dec 14
Wholesale Kit 2
Choose $1,500 worth of Cloudland bedding products. Only available within Australia.
0 chosen / 5 available
Est. delivery is Dec 14