Ur 1st Luv make limited edition sound art products for the modern world. Transforming cultural capital into capitalised culture, Ur 1st Luv seeks to provide object based answers to the question: what is sound art really worth?

What is sound art’s purpose? What function does it serve socially, culturally, politically and financially? What is the value of artistic labour? What do you, the consumer, get out of it? Ur 1st Luv seeks to find innovative sound art solutions for the consumer of sonic culture.



Ur 1st Luv: A Sound Investment is a work about the political economy of art and sound. It is about the value of artistic labour and how we fund the arts. It is about the relationship between neoliberalism and the production of art. It is about what we invest in when we invest in culture, and what return we expect from that investment. It is about the value of ideas and the value of objects. It is about the commodification of art in our modern world.

Ur 1st Luv: A Sound Investment is a project that investigates these ideas through the platform of crowd-funding. In this project, the crowd-funding platform Pozible becomes both the subject and the medium of the work. Ur 1^st Luv develop and produce sound art products that respond to, and comment on the dilemmas facing the culture business today.

A Sound Investment relies on crowd-funding to raise the money required to produce and develop unique and innovative sound art products. These products simultaneously function as art objects and as an interrogation and critique of the multi-faceted and interconnected issues that assemble when we fund arts through crowd-funding platforms such as Pozible.

We offer you the chance to hold in your hands limited edition Ur 1st Luv sound art products. We offer you the chance to be a part of work that critically examines the political economy of sound art and the complexities of crowd-funding. Take the leap with us, invest in Ur 1st Luv. It’s a Sound Investment!



LIQUID ARCHITECTURE PERFORMANCE

This project is a commission from Liquid Architecture, one of Australia’s leading festivals of sound art. The Liquid Architecture Festival will take place later in the year in both Sydney and Melbourne. The work we are proposing here (and relying on you to help us make) forms an integral part of our performance work for the Festival. Both works focus on the notion of exchange-value in art and explore the political economy of sound art. We seek to create works that use sound as a starting point for interrogating the social, cultural, political and financial conditions of our world. We attempt to respond to the question: what is the purpose of sound art?

CREATIVE PARTNERSHIPS AUSTRALIA and LIQUID ARCHITECTURE

This project is supported by Creative Partnerships Australia’s Matched Funding program. That means, if we successfully reach our target, Creative Partnerships Australia will match the funds you have invested $ for $. Want to find out more about what this initiative is, where the $ comes from and what the implications of funding art in this manner are? Then invest in Ur 1st Luv: A Sound Investment and you'll find out...



"This initiative was supported by the Australian government through its philanthropy and social investment agency for the cultural sector, Creative Partnerships Australia."

"Thanks to Creative Partnerships, every dollar you pledge will be matched through their Match Crowdfunding for the INdependent Arts Sector initiative, provided we reach our target!"

Who We Are

IF WE REACH OUR TARGET
All the funds received will go towards the development and production of limited edition Ur 1st Luv sound art products and towards the production of a new performance work for the 2014 Liquid Architecture Festival. This Pozible campaign is our latest artistic endeavour and each reward is an innovative artistic solution to various issues surrounding the economics of funding and creating art.

With the money raised, Ur 1st Luv will produce:

- A Sound Investment: Limited edition pdf download of text works
- A Sound Investment: Limited edition digital download of audio works.
- A Sound Investment: Limited edition CD.
- A Sound Investment: Limited edition Ur 1st Luv: A Sound Investment t-shirts
- A Sound Investment: Limited edition conceptual sound artwork.
- A Sound Investment: Limited edition series of live lounge room performances by Ur 1st Luv.
- A Sound Investment: Limited edition artist book %20 CDs documenting and detailing the works and process involved in the Ur 1st Luv: A Sound Investment project.

Creating these works will involve numerous production costs, such as: manufacturing limited edition CDs and art objects, and the printing and manufacturing an artist book. It will also cover the fee for a graphic designer/typographer, who will work with us to transform our ideas and concepts into unique art products for the 21st century.

Find us at http://ur1stluv.tumblr.com/

As this is a work about crowd-funding platforms, the products that we produce will be a response to how the success or failure of the campaign. In that sense, it will be both interesting and a challenge for us to respond to how you respond to this campaign.


Thanks to Clare Cooper for the visual concept and design of our video.
Thanks to all at Liquid Architecture