After taking to the streets with friends and holding up positive posters to passers-by and seeing peoples happy reactions, I had the Idea to implement these positive posters on a more permanent basis - on billboards and advertising spaces!

People were truly moved by our positive signs and I believe having these happy slogans on billboards will lift the spirits of those who read them and perhaps when they continue their day and pass others by, they in turn will lift their spirits…then maybe, just maybe, the whole city could be lifted….if only for a moment.

If you want to help lift Sydney's spirits and see these happy billboards, then jump on board and support this Happy Billboard Project.
You can support either by:
Donating money (via Pozible), sharing this campaign through social media, or donating free advertising spaces.



Keep up to date on this campaign by liking it on facebok
~ www.facebook.com/happybillboardproject~

We can do this together!

We aim to Raise $30,841 in this campaign to implement our "MAXI PACK"
(Pack with the most impact - below)

Please find below our other budget break-down options:
These options below are if we raise the $3,000 (pozible campaign goal) and including $12,000 grant form the Happy Project.

OPTION ONE
(With $12,000 Happy Project Grant)
Outer Suburb Bus Stop Install (Min 10 Bus Stops) %20 Install $7,500
Inside Bus Posters - 35 posters x 4 weeks %20 Production Costs $2,400
A2 150 GSM CYMK Printing %20 In Café Distribution x 500 $1,540
Newspaper/ Magazine Insert- A5 x 1000 %20 Printing $ 445
Fiver.com Facebook campaign $ 15
TOTAL $11,900
Budget $12,000
Deficit/ Surplus $ 100

Additional POZIBLE Funding $ 3,000
Buzzer Wraps (Streetfighter Media) x 500 $ 2,840


OPTION TWO
(With $12,000 Happy Grant)
Scooter Promotion (3 Sccoters x 10 days) %20 Flyers $10,125
Inside Bus Posters - 25 posters x 4 weeks %20 Production Costs $ 1,750
Fiver.com Facebook campaign $ 15
TOTAL $11,890
Budget $12,000
Deficit/ Surplus $ 110

Additional POZIBLE Funding $ 3,000
Buzzer Wraps (Streetfighter Media)x 500 $ 2,840


OPTION THREE
(With $12,000 Happy Grant)
Billboard Location 1 - NSW Harbor - Paramatta Road NSW $ 5,658
Billboard Location 1 - NSW - Princess Highway $ 5,658
A2 150 GSM CYMK Printing %20 In Café Distribution x 250 $ 770
TOTAL $12,086
Budget $12,000
Deficit/ Surplus -$ 86

Additional POZIBLE Funding $ 3,000
Buzzer Wraps (Streetfighter Media) x 500 $ 2,840


OPTION FOUR
(With $12,000 Happy Grant)
Train Station- 40% Discount as per email $ 9500
Inside Bus Posters - 35 posters x 4 weeks %20 Production Costs $ 2400
TOTAL $11,900
Budget $12,000 Deficit/ Surplus $ 100

Additional Pozible Funding $ 3,000
Buzzer Wraps x 500 $ 2,840



~MAXI PACK ~
WHAT WE ARE AIMING TO RAISE IN THIS CAMPAIGN FOR MAXIMUM IMPACT.
Outer Suburb Bus Stop Install (Min 10 Bus Stops minimum) %20 Install $ 7,500
Inside Bus Posters - 35 posters x 4 weeks %20 Production Costs $ 2,400
A2 150 GSM CYMK Printing %20 In Café Distribution x 500 $ 1,540
Newspaper/ Magazine Insert- A5 x 1000 %20 Printing $ 445
Fiver.com Facebook campaign $ 15
Billboard Location 1 - NSW Harbor - Paramatta Road NSW $ 5,658
Billboard Location 1 - NSW - Princess Highway $ 5,658 Train Station- 40% Discount as per email $ 9,500
Scooter Promotion $10,125
TOTAL $42,841


Minus $12,000 Happy Project Grant
(AND WHAT WE AIM TO RASIE IN THIS CAMPAIGN) = $30,841

Firstly this campaign is backed by the guys at The Happy Project.
www.happyproject.com.au

They will be lending a potential $12,000 to the most successful campaign (this is one of two they have chosen to be in the draw for their funding). If this campaign is the most successful then there will be an added $12,000 to what ever amount we can raise here at Pozible.

In order to win this campaign and be eligible for the $12,000 grant, we need the greatest amount of pledgers and social media shares. I am in competition with the beautiful Hailey, who's work is incredibly inspiring and I feel blessed just to be able to work along side her.

The challenges we face are not raising enough to generate the most impact i.e buying as many adverting spaces as we can. Advertising space is expensive and the more we raise the better the impact…Also, the more we share this campaign through pozible and other social media avenues, the better chance this idea has in winning the added $12,000!! So exciting!

Another obstacle is the fact that space might not be available at the same time. The best impact would be to purchase all mediums of advertising (listed above) and implement them at the same time, for greatest impact - like a one-off Art-Installation. These advertising timelines will be known closer to the project unfolding.