The Little Black Dress Project Book
A$5,482
of $5,000 targetyrs ago
Successful on 27th Feb 2013 at 12:00AM.
26/05/2013:
Thank you for your patience! Turning the physical book into an eBook fit for sale on Amazon has not been as straight forward as I'd anticipated! While there are lots of relatively easy ways to turn novels into eBooks, we've found it not as straight-forward for our photo-and-illustration-intensive book. So we'll be tackling this in two stages starting with eBook version 1.0 - an interactive pdf document. If you are one of the wonderful people who pledged for a copy of the interactive pdf - you will receive a link this week to eJunkie where the book will be available for you to download. Thank you for your patience and I look forward to sharing my LBD-for-work inspiration with you soon! x
27/02/2013:
We made it! Ok we reached my target a day earlier but thank you to all of you who by campaign's end helped me achieve 109% of my target which means WE'RE GOING TO PRINT! If you were a supporter (thank you!), sit tight for the postal delivery and if you missed out, please swing by and pick it up from The LBD Project exhibition on at Melbourne Central March 1 - 31 as part of the L’Oréal Melbourne Fashion Festival! I cannot wait to show you the book!
25/02/13:
OOMG LESS THAN 40 HOURS TO REACH MY CAMPAIGN TARGET SO I'VE MADE A VIDEO!
One of the benefits of wanting to get my book printed right here in Melbourne is that we got to go visit and take t a first look at it! Scroll to the top of the page and hit the "Play" button!
Update 24/02/13 #2:
BAM, we've almost reached half way to the campaign target! Overnight I've added NEW rewards which include experiences with YOURS TRULY! Ever wanted to be photographed by a streetstyle photographer - now is your chance! Need help sorting out your work wardrobe, would you like combinations documented to make getting dressed easier in the morning? That's up for grabs too! Simply look to the right of your screen and scroll down to select the donation amount and reward that meets your needs - thank you!
Update 24/02/14 #1:
This project has been blogged by Peppermint Magazine, Creative Women's Circle and now the fashionably-fabulous-girl-about-town, Sarah Kempson, who has written this lovely piece about this project! Thank you all for supporting by telling your readers about my project and campaign!
Have you blogged about the Little Black Dress Project book or campaign? Let me know so that I can thank you too!
Update 22/02/13:
Just announced that Award Winning chef Pierrick Boyer will have some treats in store at our launch event next week - purchase your tickets by pledging $100+ via the rewards to the bottom right-hand-side.
Award Winning chef Pierrick Boyer has a treat in store for our launch event on - get your tickets below!
Update 20/02/13:
Have you seen Dave Dixon's comment on the comments page? I did and it made me cry. It reminded me that this project isn't just about me, really. I want it to be a practical but fun resource for women to get more out of the "uniform for the modern woman" (what Vogue magazine dubbed Coco Chanel's, little black dress). However I've now seen an opportunity to add some substance to this style project and can announce that I'll be donating $1 from every physical and eBook* sold to OneGirl - a Melbourne-based crew who help educate girls in Sierra Leone, one of the worst places in the world to be born a girl.
*If you have already donated, $1 from your pledge will go to OneGirl as well, unless you really don't want it to in which case just let me know [email protected]
//
Business fashion blogger, Cheryl Lin, has been testing the versatility of the Little Black Dress (LBD) by challenging herself to style a LBD in 52 different ways for work on her blog BusinessChic.com.au! BusiChics will know that the project looks at using accessories already in one's wardrobe, how to buy new pieces from Australian designers and businesses as well as DIY projects to personalise one's work outfit. Lin is proud to be representing office workers this March by holding The LBD Project exhibition at Melbourne Central as part of the L’Oréal Melbourne Fashion Festival (LMFF) Cultural Program, only the largest consumer fashion event in Australia!
Now comes the opportunity to own all 52 looks in handy and beautiful The LBD Project Book! Lin has employed a cast of professionals to realise her book. Featuring photography by Meagan Harding, fashion illustration by Angie Rehe and creative design by Jim Petroutsos of C*Juice Studio. The book will be available as an eBook or a physical book that will serve as a practical reference guide for busy women everywhere.
First print run is numbered edition of 500.
The cover:
A concept from The LBD Project Book:, featuring illustrations by Angie Rehe.
A concept from The LBD Project Book, featuring photography by Meagan Harding.
The LBD Project Book: Illustration by Angie Rehe; photography by Meagan Harding.
A wonderful gift for Mothers' Day - another concept from The LBD Project Book!
Pledge to pre-order your copy of the LBD Project eBook or physical book today as a gift for yourself or someone you know who has a LBD of their own. Delivery in time for Mothers' Day!
Books will be posted to an Australian postal address or can be picked up from The LBD Exhibition on the Level 2 Linkbridge at Melbourne Central, a LMFF Cultural event on this March!
Note that even if the campaign is not successful, these pledges will still be honoured, thank you for your support!
Thank you! Every bit counts.
2 chosen
Est. delivery is Feb 13
A copy of The LBD Project eBook, emailed to your sweet inbox, if the funding of this project is successful.
9 chosen
Est. delivery is Mar 13
A limited edition copy of the hard copy Little Black Dress Project book
0 chosen / 200 available
Est. delivery is May 13
1 x physical copy of "The Little Black Dress Project Book" - all that you need to see 52 different ways to style a LBD for work! Includes postage within Australia, add $10 for international postage.
16 chosen
Est. delivery is Mar 13
Personally signed copy of The LBD Project book and shout out to thank you on BusinessChic.com.au (opportunity to link one URL submitted by your good self). Please include full name that you would like me to address! Includes postage within Australia, add $10 for international postage.
17 chosen
Est. delivery is Mar 13
2 x physical copies of The LBD Project Book. Please include full name that you would like me to address! Includes postage within Australia, add an additional $10 for international postage.
4 chosen
Est. delivery is Mar 13
An invitation to The LBD Project exhibition and book launch to be held on BusinessChic's 3rd birthday! + A personally signed copy of the book! Include full name, book will be made out to! Book can be posted (please provide postal address located in Australia) or picked up at the launch.
9 chosen / 16 available
Est. delivery is Mar 13
Want to be photographed by a streetstyle photographer? Need to update your professional profile photos? This package includes a one hour photo session with Cheryl Lin, the founder of business streetstyle fashion blog, BusinessChic.com.au You will receive: - 1 x one-hour photo shoot in a Melbourne laneway of your choosing. - 3 x edited photos to you use for LinkedIn or personal website. Photo shoot may be booked in any time between 1 March 2013 to 31 December 2013, so get booking!
0 chosen
Est. delivery is Apr 13
Want help with your own work wardrobe? This reward package consists of a full day with Cheryl who will edit your work wardrobe then photograph and document the items and accessories that you can put together to create your personal and professional work style. Just imagine how easy it will be to get dressed for work! Note: Experience must take place within Victoria, Australia.
4 chosen
Est. delivery is Apr 13
ALL OF THE REWARDS LISTED ABOVE!!! - You may choose whether your physical copy of The LBD Project book is personalised or not. If you can't use all of these rewards yourself, you will be able to transfer the relevant reward to a friend or colleague of your choice!* *within Victoria, Australia. With the exception of the eBook which may be transmitted to an interstate or international friend! Rewards must be taken between 1 March 2013 and 31 December 2013.
0 chosen
Est. delivery is Mar 13