ONE SHOT- An Image And an Attitude

A$16,083
of $16,050 targetyrs ago
Successful on 10th Feb 2013 at 12:00AM.

What is the documentary about?

'One Shot' is a short documentary that looks into the life of Russell Ord, a West Australian, world renowned surf Photographer as he embarks on a mission to capture 'one shot' that defines who he is, not just what he does. A husband and father of 3, Russell has for years shot professional surfers and ocean scapes, only to wake up one day and look back on his images with total emptiness and dissatisfaction.

"I Do not want to be remembered for just being in the channel at the right time and right place capturing the surfer’s wave of a lifetime. Because in the end, that’s easy. As a photographer I want to remember myself for taking that “one” photo – not because of the surfer’s name or reputation, but because of the position I put myself in to capture the moment in time. 

An amazing view of the ocean cannot be captured without an element of risk; It’s taken me years to find my niche within my photography, and now that I have, it’s such a great place to be."

Fueled by a burning desire to have 'his moment', Russell embarks on a journey that finds him tackling a secret big wave location in Western Australia. It is known by many big wave surfers as one of the heaviest slabs in the world. Remote and renowned for sharks, the effort, commitment and training that lies behind that 'one shot' is both an inspiration and education to many, and will change the way we view a photograph forever.

Russell is the only photographer that will risk his life to shoot inside the barrel at this location and is fully aware of the consequences of taking such chances.

'One Shot' is an inspiring journey about one man taking a chance, following his dreams and living a life without restrictions. You only get one shot at life...you have to live it as best you can.

                                                                                   Russell Ord

                                                                                                              Darren McCagh

Why does this story need to be told?

This is not a surf movie...This is a character driven documentary about a guy who is not afraid of life's challenges. I think we all need to hear these stories to inspire us to achieve, to find out what we're made of, to get a very personal inside view of what drives people like Russell, to do the things they do. 

To reach the pinnacle of your field requires great determination, hard work, huge risks, and often for very little reward. This documentary aims to expose the challenges that are faced, the fears that are overcome, and the deep seeded desire by many to have 'their moment'.

What is your money being used for?

We really only get one shot at telling a story... and this is ours. We've fought with the idea of going it alone, but when it's all said and done, we believe that with your help we can do this project a great justice. The expense lies in getting to locations, post workflow (colour grade, original score by Tony Anderson, assistant editor, on-location and post audio), equipment hire/additional camera crew and the use of Phantom Flex super slow-mo camera for climax. Part of this documentary will be shot in California in January and the rest will be shot in logistically difficult parts of Western Australia, making travel expensive. 
These things will all be possible should we reach our goal of $16,050 in time to receive the 3 to 1 funding from ScreenWest.


Plan B

If we are unsuccessful in receiving the 3 to 1 funding but reach our pozible crowdfunding target, we will still complete this documentary. The difference lies in the quality of the finished product. We will be unable to afford many of the things outlined above and will need to dig deep and do much of it ourselves. With the additional money we can create a documentary with greater impact and intensity. A documentary that we can all be very proud to say we were a part of. 


A massive thank you from the film maker and Russell Ord on 'One Shot' Facebook page. Thank you for your kind support. It means the world to us.

2 chosen

Est. delivery is Dec 12

A massive thank you from the film maker and Russell Ord on 'One Shot' Facebook page. Thank you for your kind support. It means the world to us.

5 chosen

Est. delivery is Feb 13

A thank you credit on the documentary's credit run as a crowd funding supporter.

18 chosen

Est. delivery is Dec 13

ALL THE ABOVE plus a digital High Quality download of the final 'One Shot' documentary. This is exclusive to our pozible supporters.

25 chosen

Est. delivery is Dec 13

ALL THE ABOVE plus an official 'One shot' screen saver image taken by Russell Ord

1 chosen

Est. delivery is Dec 13

ALL THE ABOVE plus a Special Edition DVD signed by Russell Ord and exclusive to pozible supporters. The DVD includes behind the scenes footage and photos. Free Postage within Australia. Please add $5 for international distribution.

35 chosen

Est. delivery is Jan 14

ALL OF THE ABOVE plus an invite to the official Premiere Screening in Perth, Western Australia which Russell Ord and documentary creator will be hosting (venue tba). You will be able to meet Russell Ord, get signatures, photos and ask any questions you like.

10 chosen / 40 available

Est. delivery is Jan 14

ALL THE ABOVE plus an invite to a photography/videography workshop and Q & A session in Perth, Western Australia hosted by Russell Ord and Darren McCagh. Venue TBA

1 chosen / 29 available

Est. delivery is Oct 13

ALL THE ABOVE plus come hang out for an afternoon/night with Russell Ord and crew for a bbq either in Perth or Margaret River. Ask as many questions as you like, drink and eat as much as you want. We'll kick on for a world renowned WA Sunday Sesh at a local establishment if everyone's keen.

2 chosen / 8 available

Est. delivery is Feb 13

ALL THE ABOVE plus the chance to visit 'Spot X' and see a session go down from the comfort of a boat. Transport from Perth, 1 nights accommodation with crew, and boat will be provided. If you don't live in Perth you will need to find your own way here. Blind folds will be a necessity...This is a secret location after all:)

1 chosen / 3 available

Est. delivery is Jul 13